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CARGO BUSINESS 1-10.indd - ZSSK Cargo

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krízu využiť vo svoj prospech<br />

The French want to benefit from the crisis<br />

All of Europe, France included, was hit by the economic crisis, which<br />

resulted in an extreme decrease in demand from October 2008.<br />

Prices for raw materials fell sharply due to reduction of production<br />

in automobile and construction sector; there was a collapse in the<br />

European steel market. Companies were continuously reducing their<br />

stock levels – this is how Mr. Jérôme Meline, representative of the<br />

French railways (SNCF) for Central and Eastern Europe described the<br />

situation in his country.<br />

Decline in production and transportation<br />

The highest decline was indicated in the automotive sector where the<br />

manufacturing of new cars in 2009 was 20-25% lower than in 2008.<br />

Steel production, which was 5-20% lower, copied this decrease.<br />

Manufacturing of chemical products was reduced as well. Certain<br />

areas, in particular production of inorganic products, petrochemicals<br />

and polymers, were affected to a great extent, leading to closure of<br />

some factories.<br />

Railways deal with consequences of the crisis<br />

Various railways in Europe have coped with the situation in different<br />

ways. In the Czech Republic, Denmark, Great Britain and Estonia, they<br />

acceeded to radical cost savings, reduction of employment and scope<br />

of services as well as they cut salaries of top managers. In Germany<br />

and Belarus, they reduced the price for transportation in order to<br />

maintain their customers. As a result of crisis, privatization in Poland<br />

and Denmark was postponed.<br />

But the crisis does not have to be seen as only negative – Mr. Meline<br />

emphasized. The companies should focus their strength on how to<br />

use this negative situation and turn it into positive one. This way,<br />

the economic crisis can also be used as a stimulus for structural<br />

changes in a company and its stabilization. In order to maintain the<br />

performance, each company needs to increase its flexibility and adapt<br />

its pricing policy to the needs of the target group. The crisis offers new<br />

opportunities for partnerships; it opens up the space for negotiations.<br />

For the first six months of 2009, company SNCF reported a turnover of<br />

12 billion EUR, a decline of 4% against the previous year. The biggest<br />

decline occurred, in particular, in freight and logistics division of SNCF<br />

Geoodis, where there was a fall of 15.6%, from over 4 billion EUR to<br />

3.4 billion.<br />

Development projects of SNCF<br />

SNCF Fret has recently launched several projects. One of them was to<br />

offer transportations of heavy trains according to European standards.<br />

For this purpose, four new positions were created: train manager<br />

specializing in shuttle combined transportation services, direction<br />

north-south, train manager for agricultural products, train manager<br />

for transportations of coal, iron and steel, with a focus on northeast<br />

direction and ports of Antwerp and Dunkirk and an agent for<br />

transportations of oil, chemical products and automobile production<br />

for south-east direction. Another development strategy of SNCF<br />

Fret is a new concept for transportation of single wagon shipments,<br />

which is based on their optimization and carriage performed on the<br />

basis of a specific, regular transportation plan, while the volumes of<br />

transportations would be contracted with customers.<br />

In the field of combined transport, a sharp increase is expected, due<br />

to acquisition of company Novatrans and support of terminals. New<br />

shuttle Ro-La trains from Luxembourg to Perpignan, from Lille to Turin<br />

and from Lille to Paris and to Hendaye and high-speed freight trains on<br />

the route Paris - Bordeaux - Montauban - Toulouse and Paris - Lyon -<br />

Avignon - Miramas – Marseille are in operation.<br />

Acquisition of new markets<br />

The company continues to expand to Europe by means of external<br />

growth, as well as creating partnerships. In April 2008, SNCF acquired<br />

75% of German private railway undertaking ITL, which provides<br />

traction services on majority of international routes in direction<br />

east-west and vice versa for the transportations of coal, oil products<br />

(methanol, mineral oils, kerosene) and chemical products (ammonia),<br />

building materials (cement), agricultural products, containers, steel<br />

products and other.<br />

Currently, the acquisition of railway undertakings Veolia in Germany,<br />

the Netherlands and Italy is being prepared. Veolia <strong>Cargo</strong> Germany<br />

is the biggest private rail freight operator in Germany. It consists of<br />

ten subsidiaries, employs nearly 600 people and it had a turnover of<br />

around 160 million EUR in 2008. By this partnership, company SNFC<br />

will take over the control of Rail4Chem, which shall provide for closer<br />

access to the German market and strategic Betuwe Line.<br />

Jana BARČIAKOVÁ<br />

Trade Division<br />

Jérôme MELINE<br />

Jérôme Méline pracuje ako zástupca spoločnosti SNCF pre strednú<br />

a východnú Európu. Momentálne žije v Čechách. Na železniciach<br />

pracuje od roku 1997 a prešiel rôznymi pozíciami. Začínal ako<br />

prednosta stanice Gretz (FR), neskôr prešiel rôznymi riadiacimi<br />

funkciami - či už prevádzkovými alebo kontrolingovými, až nakoniec<br />

v januári 2009 nastúpil na dnešnú pozíciu. Okrem francúzštiny hovorí<br />

plynulo po anglicky, nemecky a česky.<br />

Jérôme Méline works as a representative of company SNCF for Central<br />

and Eastern Europe. He is currently living in the Czech Republic. He<br />

has been working in railways since 1997 and has had different jobs.<br />

He started as a stationmaster of station Gretz (FR), then he had<br />

several jobs in management, either in operation or in controlling, and<br />

finally he undertook his current post in January 2009. In addition to<br />

French, he speaks fluent English, German and Czech.<br />

20/21

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