East Midlands Regional Spatial Strategy 2005/06

Table 4.28 - Spend by Visitors (Staying and Day) £Million
Derbyshire and
Peak District
Leicestershire and
Rutland
Lincolnshire
Northamptonshire
Nottinghamshire
East Midlands
2002 2004 2005
1,287
1,109
864
702
1,257
5,206
1,293
1,109
828
721
1,264
5,216
Source: STEAM (Scarborough Tourism Economy Activity Model) www.eastmidlandstourism.co.uk
1,285
1,112
850
762
1,342
5,351
East Midlands Regional Spatial Strategy Annual Monitoring Report 2005/06
70
Table 4.29 - Number of Overnight Stays (Overseas and Domestic Visitors) £Millions
Derbyshire and
Peak District
Leicestershire and
Rutland
Lincolnshire
Northamptonshire
Nottinghamshire
East Midlands
2002 2004 2005
9.05
6.20
12.36
5.92
7.86
41.38
9.50
6.20
12.10
6.08
7.72
41.59
Source: STEAM (Scarborough Tourism Economy Activity Model) www.eastmidlandstourism.co.uk
Data Analysis
4.78 In the 2004/05 Annual Monitoring Report data
from the United Kingdom Tourism Survey (UKTS) was
used although this only provided a partial measure.
In this Report information has been used from The
STEAM (Scarborough Tourism Economy Activity
Model) which more directly relates to the indicators
required and is consistent with data used by other
agencies in the East Midlands. The way the UKTS
information is collected and the way it is presented
means that it would not have been compatible with
the information presented in the 2004/05 report.
The ABI employment data shows that although most
areas have seen an increase in employment in
tourism between 2004 and 2005 there was a decline
in Lincolnshire, although it still remains an important
sector of that local economy.
Policy Commentary
4.79 Tourism remains an important source of
employment for the East Midlands, particularly in
Nottinghamshire, Lincolnshire and Derbyshire
(in terms of the numbers employed) and in Rutland
9.67
6.32
12.35
6.32
8.08
42.74
(in terms of the proportion of total jobs), but with
significant numbers of jobs throughout the Region.
4.80 The tourism data reliability issues identified in
the previous AMR have now been addressed by the
use of STEAM data. Increasing levels of employment
supported by tourism expenditure, spend by visitors
and numbers of overnight stays are an indication of
progress being made in this policy area although it
seems likely that further potential remains in view of
the number of recognised attractions in the region.
4.81 In Northamptonshire for example, destination
management is a goal to increase visitor spend and
overnight stays including a review of tourist
information centres and the promotion of activities
such as walking and fine dining. Specific policies are
being developed to ensure opportunities for rural
diversification activities, which may include
increasing provision of rural facilities.
4.82 Leicestershire County Council, through the
Leicestershire Rural Partnership administers the Rural
Visitor Grant Scheme (RVGS) to help businesses raise
the quality and accessibility of their tourism product,
and improve the visitor experience throughout