2050 Eastern Gateway Concept Plan - City of Falls Church

usinesses in this center are local, with the only major chains
being CVS and Radio Shack.
Just outside half a mile from Seven Corners is Willston Center II.
This shopping center has 127,449 square feet of retail space,
currently housing 36 businesses. Willston Center II contains
another of the supermarkets in the area, a Safeway. The
majority of the shops in this center are locally operated, with
the exception of the fast food restaurants Subway, Domino's
Pizza, and Popeye's Chicken and Biscuits. While not part of the
Willston Center, two major chain stores located right next to it
are a Target and a PetSmart.
Other Businesses
In addition to the shopping centers, there are a number of
businesses located along the major roads, especially Route 7.
These include a number of banks, gas stations, and restaurants.
The only major chain store located outside of a shopping center
on Route 7 is a Sears and Sears Auto Center.
Opportunity for High-End Retail
A particular focus for the Eastern Gateway’s investment in new
retail should be high-end stores. The study area currently has no
high-end retail options, nor are any found in the adjacent
commercial centers or anywhere in the City of Falls Church.
Residents spend money at Tysons Corner Center, in nearby
Fairfax County, when they purchase high-end goods. The city
should prioritize high-end retail to keep some of money of their
residents in the city.
Summary
The overall assessment of the current state of retail and office in
the study area is that there is a healthy mix of retail, but the
office market is lacking. The various shopping centers in the
area provide a number of options to rent that could appeal to
a wide variety of businesses and restaurants. The office space
in the area is aging and other than the Falls Church Corporate
Center, is most appropriate for smaller offices that best suit the
many medical uses in the area. None of the office space is
actually within the City of Falls Church, so a redevelopment of
the area that includes premium office space could help set the
Falls Church section apart from the surrounding area.
1 City of Falls Church, Interoffice Memorandum: Background regarding Fiscal Impact Analysis of
Five Mix Use Development Project in the City of Falls Church. 11/10/2009.
2 City of Falls Church, Comprehensive Plan 2005.
3 2009 Arlington County Profile, published Fall 2009.
4 2009 Arlington County Profile, published Fall 2009.
5 Cassidy & Pinkard Colliers, Market Insights for Northern Virginia Q1 2009.
6 Cassidy & Pinkard Colliers, Market Insights for Northern Virginia Q1 2009.
7 7 Cassidy & Pinkard Colliers, Market Insights for Northern Virginia Q1 2009.
8 Takes an average from a group of Realty Firms. 2009 Annual Arlington Real Estate Review
and Forecast. PowerPoint Presentation by Arlington Economic Department.
9 estimated by the Economic Development Department of the City of Falls Church)
10 Available Commercial Space in Falls Church, VA. City of Falls Church, December 10, 2009.
11Cassidy & Pinkard Colliers, Market Insights for Northern Virginia Q3 2009.
12 Transwestern, Transwestern Outlook Northern Virginia Q3:2009
13 Transwestern, Transwestern Outlook Northern Virginia Q3:2009
14 Cassidy & Pinkard Colliers, Market Insights for Northern Virginia Q3 2009.
15 Transwestern, Transwestern Outlook Northern Virginia Q3:2009
16 Cassidy & Pinkard Colliers, Market Insights for Northern Virginia Q3 2009.
17 Urban Land Institute
18 Estimated by the Economic Development Group of the City of Falls Church
19 Cresca Partners, Washington, DC Tenant’s Guide, Q3 2009