Source: Statistics <strong>Netherlands</strong> Statline (2006a), Statistics <strong>Netherlands</strong> Statline (2008a)In an international perspective, the greater <strong>Amsterdam</strong> region takes the 53 rd place in the hierarchyof European regions according to the size of regional domestic product (see Annex C, table D-3).In terms of its economic size, the greater <strong>Amsterdam</strong> region is comparable to the Münster region(Germany) and the Brussels region (Belgium). In terms of population, the <strong>Amsterdam</strong>metropolitan area takes the 191 st place. In this respect, the <strong>Amsterdam</strong> metropolitan region iscomparable to regions such as Midtjylland (Denmark) and Dorset and Somerset (UnitedKingdom).According to the European Cities Monitor 2008, the city of <strong>Amsterdam</strong> takes the 6 th place afterLondon, Paris, Frankfurt, Brussels and Barcelona, in a hierarchy of 34 European cities (Cushman& Wakefield, 2008: 9). In terms of a list of pull-factors for businesses, <strong>Amsterdam</strong> scores high onthe factor “languages spoken”, for which it is the second-most attractive city (after London) inEurope. On all the other pull-factors, <strong>Amsterdam</strong> takes lower places in the hierarchy. It scoreslowest on the factor “availability of office space” (17 th place). On what is considered the mostimportant pull-factor for businesses, “availability of qualified staff”, <strong>Amsterdam</strong> ranks 5 th . Arecent report from the Boston Consultancy Group, however, shows that over the last 15 years<strong>Amsterdam</strong> has lost its competitive edge against several other European cities such as Barcelona,Berlin and Madrid (BCG, 2008: 26). Particularly in terms of accessibility, crime and air pollution,the international position of <strong>Amsterdam</strong> has worsened. The municipality of <strong>Amsterdam</strong> aims tocounter this trend by bringing the city back into the European top 5 of most attractive businesslocations. With the project <strong>Amsterdam</strong> Topstad, the municipality tries to improve theinternational reputation of <strong>Amsterdam</strong> by emphasizing its key characteristics: creativity,innovativeness and trade spirit. It also wants to attract more international visitors by organizingnew events. Other key priorities are to further strengthen the local economy as well as improvingthe international business climate. The municipality also runs an “Investor Development”programme. This programme is established to prevent that important national and internationalcompanies move their activities elsewhere and to stimulate these companies to expand theirinvestments in the <strong>Amsterdam</strong> region. In order to achieve this aim, the municipality of<strong>Amsterdam</strong> gives more direct support to businesses, for instance by appointing a businessrelationship manager for the 300 most important foreign and the 50 most important nationalcompanies.1.2.3 The settlement structureWith a population of 747,093 the municipality of <strong>Amsterdam</strong> is the urban core of the <strong>Amsterdam</strong>metropolitan region. Another urban center is the municipality of Almere, which is located in thenortheast of the <strong>Amsterdam</strong> metropolitan area and has 183,270 in habitants. Also the municipalityof Zaanstad, which borders <strong>Amsterdam</strong> in the North and has a population of 142,863, is one ofthe urban cores of the region. The municipality of Haarlem, with a population of 147,640 andlocated in the West of the <strong>Amsterdam</strong> metropolitan region, is another urban center. A final urbancenter is the municipality of Haarlemmermeer, located in the South-West of the <strong>Amsterdam</strong>metropolitan area, with a population of 140,648. The <strong>Amsterdam</strong> metropolitan region ischaracterized by dense flows of traffic, which is mainly concentrated around the city of<strong>Amsterdam</strong>. On a daily basis, 189,000 people commute to <strong>Amsterdam</strong> to work and 89,000inhabitants of <strong>Amsterdam</strong> leave the city to work elsewhere. The largest inflow of commutersstems from the cities of Almere, Zaanstad and Purmerend. About half of the <strong>Amsterdam</strong>metropolitan area inhabitants travel to work in <strong>Amsterdam</strong> by car. Of the people living in<strong>Amsterdam</strong> who have a job in the region, only one third uses a car to travel to work. Due to the12
elatively bad accessibility of the inner city of <strong>Amsterdam</strong> and traffic jams in and around<strong>Amsterdam</strong>, most inhabitants of <strong>Amsterdam</strong> choose to travel by bike or public transport.Closely related to the daily flow of commuters moving out of <strong>Amsterdam</strong> is the process ofsuburbanization. The <strong>Amsterdam</strong> region is facing a migration deficit for businesses in terms ofthe number of businesses as well as the number of individuals employed at those businesses (EZ<strong>Amsterdam</strong>, 2006). To counter this trend, the city of <strong>Amsterdam</strong> is heavily investing in thedevelopment of office space. Its largest and most prestigious project is the development of theZuidas business district along the A10 highway in Southern <strong>Amsterdam</strong>. At this moment theZuidas district has 270,000 m 2 of office space and provides for 30,000 jobs. Located on theZuidas are mainly financial institutions and professional services firms, as well as VU University<strong>Amsterdam</strong> and VUmc medical center. In addition, the municipality also invests in thedevelopment of office space in other areas in <strong>Amsterdam</strong>, particularly in the boroughs Westpoort,Zuidoost and Noord. Estimates from 2005 indicate that the municipality of <strong>Amsterdam</strong> hascreated enough development capacity to increase the amount of office space with 56% ifnecessary. The boroughs Westpoort and Zuidoost are characterized by large business districts.The borough Noord is a hotspot for the creative industry, which accounts for a substantial shareof the growth in business locations and employment there (TNO, 2004).1.2.4 Location of Higher Education InstitutesThe <strong>Amsterdam</strong> metropolitan region has a high concentration of Higher Education Institutions(HEIs). Most HEIs are located in the capital city of <strong>Amsterdam</strong>. The largest ones are the VUUniversity <strong>Amsterdam</strong>, University of <strong>Amsterdam</strong>, Hogeschool INHolland and Hogeschool van<strong>Amsterdam</strong>. A number of higher education institutes have multiple locations in the <strong>Amsterdam</strong>metropolitan area: Hogeschool INHolland, Hogeschool van <strong>Amsterdam</strong>, Hogeschool IPABO,Hogeschool Markus Verbeek, Hogeschool TIO, Hogeschool Praehep, Stichting Hoger OnderwijsNOVI, Hogeschool Thorbecke and Hogeschool Haarlem. There is also the opportunity ofdistance learning. In 1984, the Open University of the <strong>Netherlands</strong> was established in order tooffer adults a means of pursuing higher education without formal admission requirements and attheir own pace, through distance education (MinOCW, 2007a: 68). The Open University mayoffer both HBO and university courses. HBO is the Dutch equivalent for University of AppliedSciences (hereafter UAS). Other popular institutes that offer courses at HBO or university levelby distance learning are the Leidse Onderwijsinstellingen (LOI) and NCOI. Like the OpenUniversity, they often do not demand a particular educational background from their students.Table 1-2: Higher Education Institutions in the <strong>Amsterdam</strong> metropolitan regionInstitution City Type of HEI InstitutionaltypeUniversity of <strong>Amsterdam</strong> University Multi-sector<strong>Amsterdam</strong>VU University <strong>Amsterdam</strong> University Multi-sector<strong>Amsterdam</strong>Hogeschool van <strong>Amsterdam</strong>, Almere UAS Multi-sector<strong>Amsterdam</strong>HogeschoolINHollandGerrit RietveldAcademieAmstelveen,<strong>Amsterdam</strong>, Diemen,Haarlem and VelsenUASMulti-sector<strong>Amsterdam</strong> UAS Mono-sector(arts)13
- Page 1 and 2: Please cite this paper as:SEO Econo
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Amsterdam Topstad programme.Creativ
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3.5.3 Life SciencesGiven the high l
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Figure 3-4: Employment in Amsterdam
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years. Employment in the trade and
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employment has no upward or downwar
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and more efficient exploitation of
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mostly happens in the context of R&
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income related to IP rights. The fa
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Figure 3-6: Regional innovation sys
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HEIs to play this role, as it draws
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4 CONTRIBUTION OF TEACHING & LEARNI
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housing market, on the ‘buying ma
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transport, finance, financial manag
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HvA participates in several initiat
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4.4 Student recruitment and regiona
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4.4.1.2 Recruitment of foreign stud
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• HvA has made its educational pr
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The HEIs have several external and
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Table 4-4: Completion rates of diff
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4.7 Enhancing the regional learning
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4.8 ConclusionTable 4-6: SWOTStreng
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Amsterdam is matched by a relative
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The challenge for future social pol
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The VU likewise develops research p
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directing, documentary directing, s
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the university to improve its energ
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6.1 Introduction6 CAPACITY BUILDING
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Figure 6-1: Organization chart Vrij
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There are also examples of more spe
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Box 6-2: Obstacles for collaboratio
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eyond labor market studies, there a
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7 CONCLUSIONS: MOVING BEYOND THE SE
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…requires different forms of coop
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at higher levels in order to mainta
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to increase the interaction between
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mobility in the world is slackening
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ecause they are better informed abo
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REFERENCESAalders, R., A. Bakkeren,
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EZ Amsterdam (2006), “Research Bu
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MinOCW (2007a), “The Education Sy
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SER (2008), “Duurzame Globaliseri
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Versleijen, A., van der Meulen, B.,
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Institution City Type ofHEIANNEX B:
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Groningenculture)Hogeschool Amsterd
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ANNEX C: KEY ECONOMIC INDICATORSTab
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ANNEX E: REGIONAL PARTNERSHIPS OF A
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AmsterdamUniversity CollegeOther re
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ANNEX F: BUSINESSES REPRESENTED IN
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GLOSSARYBologna DeclarationForeign