One way in which a mutual relationship between a higher education institute (HEI) and theregional stakeholders exists is in the form of regionally-oriented courses, educationalprogrammes, internships and theses. Another way is by providing work-based learning (‘dual’education in the <strong>Netherlands</strong>). By international standards the Dutch HBO sector offers little parttimeor dual education (OECD, 2008a: 64). In general it can be said that research universitieshave a strong theoretical and research-led orientation. This implies that the curriculum is largelysupply-induced. This is not to say that there is no interaction between regional stakeholders andthe universities. The OECD has even concluded that “even research universities with a stronglytheoretical and research-led orientation offer study programmes which are in fact stronglyoriented towards working life – including programmes in traditionally vocational study fields,such as architecture, law, and medicine.” (OECD, 2008a: 61). In a similar vein, a supply-inducedset of courses does not exclude a regional dimension in at least part of these courses. TheUniversity of <strong>Amsterdam</strong> (UvA) for instance mentions the following educational programmeswith a regional character: heritage studies, curator, town and country planning, accountancy,forensic sciences, evidence based practice and obstetrics. Other initiatives with a strong regionallink in which the UvA participates are the Duisenberg School of Finance (DSF) and the<strong>Amsterdam</strong> University College (AUC). The DSF has been created in 2008 by seven of the largestDutch financial sector institutions, with an ambition to create a world class academic institutionin finance in <strong>Amsterdam</strong>. The regional link of DSF is obvious given the strong position of thefinancial services sector in the <strong>Amsterdam</strong> metropolitan region. For example, 5.7% ofemployment in the <strong>Amsterdam</strong> metropolitan region is generated by financial institutions. TheAUC is a new joint initiative by the UvA and VU. It is a small, selective Honours college aiminghigh at academic excellence and with a strong outreach to the local communities and businesslife.Box 4-1: <strong>Amsterdam</strong> University CollegeThe <strong>Amsterdam</strong> University College (AUC) is a small, selective Honours college. AUC is a jointinitiative by the University of <strong>Amsterdam</strong> and VU University <strong>Amsterdam</strong>. In order to realizeAUC UvA and VU have combined their resources. The universities have received a Siriussubsidy of EUR 7.5 million from the Ministry of Education, Culture and Science to set up AUC.The municipality contributes another EUR 5 million from the <strong>Amsterdam</strong> Topstad programme.By creating the AUC, both universities intend to put <strong>Amsterdam</strong> on the map as a ‘knowledgecity’ and to bring more (international) top talent to <strong>Amsterdam</strong>. The regional significance of AUCis that two regional universities, which have quite a different profile and a history of competition,have acknowledged their mutual interest and decided to work together in this initiative.AUC offers a fully English taught three-year liberal arts and sciences programme at Bachelorlevel. AUC aims high at academic excellence with an international and intercultural focus, as wellas outreach to the (local) community and business life. Education at AUC is given from theconviction that talented students of today have to learn, think and work across the borders oflanguage, culture and disciplines. They will have to compete and cooperate on a global scale.AUC intends to be a place where excellence and diversity come together. Compared tomainstream Dutch universities, the AUC provides more demanding, intensive studies with astronger regional dimension. Education at AUC is characterized by its small scale and highdemanding programmes. Per year only 200 to 300 students will be allowed to enter AUC andthey are selected based on academic qualities and motivation. Moreover, half of the studentscome from abroad and the cultural diversity of the students is strongly looked over.The VU mentions its Zuidas master programme entrepreneurial law as the most profoundexample of regionally-oriented education. The Zuidas master programme has been set up incooperation with the banking industry and law firms located on the Zuidas business district in<strong>Amsterdam</strong>. It is directed at fulfilling the regional need for professional and legal knowledge.Moreover, the economics and language departments also offer several educational programmeswith a regional relevance. The economics department provides master degrees in logistics and86
transport, finance, financial management and accountancy. These are disciplines with a strongconnection to the economic profile of the <strong>Amsterdam</strong> metropolitan region. The languagedepartment of VU has recently created the educational programme ‘Arts & Market’, whichfocuses on the economic value of arts and delivers knowledge suitable for the auction houses in<strong>Amsterdam</strong>. The language department also offers a fashion design programme, which connectswith the strong position of the creative industry in the region. Aside from its educationalprogrammes at undergraduate and graduate level, the VU also provides courses to postgraduates.While these courses have not been set up in response to regional needs, they are popular amongregionally employed people. For instance, within the economics faculty 1,600 employees from(regional) businesses are receiving postgraduate education each year. The VU Law Academy(VULA) organizes postgraduate courses in the field of law. Many lecturers at VULA arepractitioners from the banking industry and law firms. Besides giving education to workingprofessionals, the VU also offers higher education to elderly. This kind of education is providedmore as a form of social responsibility than a way to generate revenue.Compared to UvA and VU, the Hogeschool van <strong>Amsterdam</strong> (HvA) and Hogeschool INHollandoffer a curriculum that is more directed towards meeting regional needs. The content ofeducational programmes at HvA is often shaped in accordance with regional needs. Manyprogrammes use internships as a way to provide practice related knowledge to their students. TheHvA also participates in several initiatives where students work together with regionalstakeholders. For instance, the department of health at HvA has a national training center toeducate nurses and paramedical professionals. It offers training to all regional institutions ofhealth care in <strong>Amsterdam</strong>. The department of health is currently also developing masterprogrammes in cooperation with working professionals. Another example of demand orientededucation is the plan for an educational programme in media studies. The HvA is currentlyconducting a feasibility study together with media companies in Hilversum to determine if thereis need for such a programme. INHolland has set the explicit aim to accommodate its supply ofeducational programmes to regional needs. The INHolland branch <strong>Amsterdam</strong>/Diemen isfocusing its educational supply on the theme Tourism, Hospitality and Leisure, the financialsector located on the Zuidas, airport Schiphol, innovation in the medical sector (cooperation withAMC and VUmc), ICT as well as the theme Creative City and media corporations along theHilversum-<strong>Amsterdam</strong>-Haarlem axis.The research universities UvA and VU see it as their mission to gear students with academiccompetencies in order for them to play a valuable role on the labor market. This implies that inprinciple UvA and VU do not offer educational programmes that are directed towards meeting theshort term need for training students for existing known skill number gaps. One exception areUvA’s forensic sciences programmes, such as the Master in Forensic Science. Conversely,educational programmes at the medical centers AMC and VUmc are quite strongly directed atregional needs, due to their roles as health care providers to the regional community. On the shortterm VUmc educates medical and nursing personnel through the Amstel Academie and PAOG(Post Academic Education Medical Science). AMC has similar programmes to fulfill short termskill number gaps. On the medium to long term, AMC and VUmc provide medical specialisteducational programmes which are for one part directed at regional needs and for the otherdetermined by the regulatory framework and professional standards. Contrary to the universities,educational programmes at HvA are in general more focused on short term regional needs. Forinstance, work-based learning arrangements are frequently used within educational programmes.One example of an initiative at HvA with a more medium to long term focus is ITS-Academy,which has been established by UAS institutions and high schools in the <strong>Amsterdam</strong> region. Thegoal of ITS-Academy is to promote technical education among high school students.The UvA and VU are offering a number of learning programmes that aim to enhance theenterprising capacity of students to take advantage of regional issues and opportunities. At UvA,the faculty of economics and business has set up the <strong>Amsterdam</strong> Center for Entrepreneurship(ACE), which provides the educational programme Entrepreneurship to a broad group of87
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Please cite this paper as:SEO Econo
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2.3 Higher education and the labor
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6.3 Mechanisms to promote regional
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Table 4-4: Completion rates of diff
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LSCA Life Sciences Center Amsterdam
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such as regional authorities and th
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1. OVERVIEW OF THE REGION1.1 Introd
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the southEastern part of Amsterdam
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elatively bad accessibility of the
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metropolitan area exceeded that of
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egion suffer from one of the follow
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Figure 1-7: Dropouts secondary educ
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Figure 1-9: Employment in Amsterdam
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high-tech sectors is relatively hig
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1.4.4 Labor market indicatorsTable
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The central government is responsib
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implemented. There is also an admin
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2 CHARACTERISTICS OF THE HIGHER EDU
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ecause they are better informed abo
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REFERENCESAalders, R., A. Bakkeren,
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EZ Amsterdam (2006), “Research Bu
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MinOCW (2007a), “The Education Sy
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SER (2008), “Duurzame Globaliseri
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Versleijen, A., van der Meulen, B.,
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Institution City Type ofHEIANNEX B:
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Groningenculture)Hogeschool Amsterd
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ANNEX C: KEY ECONOMIC INDICATORSTab
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ANNEX E: REGIONAL PARTNERSHIPS OF A
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AmsterdamUniversity CollegeOther re
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ANNEX F: BUSINESSES REPRESENTED IN
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GLOSSARYBologna DeclarationForeign