Amsterdam, Netherlands - SEO Economisch Onderzoek

Figure 3-4: Employment in Amsterdam by sector13%7% 0%4%3%5%IndustryConstructionWholesale trade7%Retail tradeHotel & catering industry6%6%Transportation & logisticsMail/telecommunication7%4%2%Financial institutionsProfessional servicesGovernmentEducation11%Health careOther services25%OtherSource: Statistics Netherlands Statline (2008f)3.5.5.1 ICT and creative industryCreative industry is an all-encompassing concept for businesses and institutions which deliverproducts and services with a cultural and/or symbolic meaning. Within the creative industry threesectors can be distinguished:• Arts (stage arts, museums, galleries);• Media and entertainment (publishers, radio and television);• Creative professional services (marketing, design, fashion).In the Amsterdam metropolitan region, the creative cluster takes a dominant position in the localeconomy both in number of jobs and number of business branches. With 34,482 jobs, 7.0% of theemployment in the municipality of Amsterdam is in the creative industry. Moreover, 14.5% of allbusiness branches in Amsterdam belongs to the creative sector. The creative industry is also a fastgrowing sector in the Amsterdam economy. The number of start-ups in the creative sectorincreased by 64% from 2007 to 2008. Moreover, the creative sector accounts for 4.0% of totaladded value in Amsterdam. When looking at the larger metropolitan region, this cluster is equallyimportant. One out of three jobs in the creative sector in the Netherlands is located in theAmsterdam metropolitan area. Employment in this sector is mainly concentrated aroundAmsterdam, Hilversum, Aalsmeer, Laren and Muiden. Hilversum is important since all theimportant radio and television production companies are located there. 3% of the total valueadded in the Amsterdam metropolitan region is generated in the creative industry.66