Atlanta Campus Catalog 2011-2012 - Mercer University

Foundation CoursesBAA 505. Micro and Macro Economics(3 hours)This course is a study of economic theory applied to activities associated with the 21stcentury's global and domestic perspectives. The course analyzes and reveals the environmentsthat are significant in business activities as they relate to economic decisionmakingat the micro and macro levels.BAA 510. Accounting and Finance(3 hours)This course is an introduction to business covering major accounting and finance issues.Topics covered include: analysis of financial statements including ratio and trend analysis;investment analysis; time value of money; evaluation of the quality of earning; formsof business organization and related taxation effects; and sources of capital and financing.BAA 515. Management and Marketing(3 hours)This course provides an accelerated survey of basic management and marketing concepts,principles and processes. The course examines: (1) the role of the manager intoday's organizations with emphasis on leadership, communication, and managinghuman, financial and social resources and responsibilities; and (2) the development of afirm's marketing strategy and the identification of a target market and related marketingmix (price, product, promotion and place).Core CoursesBAA 601. Managerial Economics(3 hours)Prerequisite: BAA 505.This course offers a survey of economic tools and analysis available to the manager forbusiness decision making. It includes such topics as pricing, forecasting, demand analysis,and macroeconomic policy as it affects the business environment.BAA 603. Financial & Managerial Accounting(3 hours)Prerequisite: BAA 510.This is a course designed to prepare managers to make effective business decisionsusing the organization’s accounting data. This includes the foundations of financialaccounting, interrelations of financial statements, other forms of financial analysis, andthe functions of managerial accounting.BAA 604. Issues in Business Law & Corporate Responsibility (3 hours)This course will explore the legal environment and focus on the formation and operationof a variety of business organizations including the corporation, the partnership and theLLC (Limited Liability Company). It will examine the roles and obligations of organizationalparticipants-the directors, officers, partners, and members, and examine best practicesrelating to corporate sustainability and social responsibility. Included are relatedissues such as stock trading, valuation, shareholder’s rights, mergers and acquisitions,insider trading and antitrust laws. The course will also explore topics in contract law andintellectual property.BAA 605. Marketing Concepts and Practices(3 hours)Prerequisites: BAA 515.The course provides an analysis of marketing's role in the firm. It addresses the activitiesinvolved in marketing products and services. Topics examined include global marketing,market analysis and segmentation, consumer behavior, product development and management,pricing, promotion and distribution.156 / MERCER UNIVERSITY