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argued that the well-developed SET (science, engineering, technology) base in the<br />

UK needs to become more sensitive to the social context of the market in order for<br />

<strong>innovation</strong> rates to be improved (Department of Trade and Industry 2003). And the<br />

NESTA report ‘in and out of sync’ argued for the need for ‘effective strategies’ to<br />

link the ‘push’ of innovators and researchers to the ‘pull’ of social demands (Mulgan<br />

et al. 2007). These ‘effective strategies’ will often involve developing networks and<br />

associations beyond individual persons, firms, and organisations. This report points<br />

out that while social <strong>innovation</strong>s often fail due to a lack of intermediaries between<br />

innovators and society, successful scientific, engineering and technology <strong>innovation</strong>s<br />

often depend upon associations <strong>with</strong> technology transfer bodies, venture capital,<br />

universities and umbrella bodies, which specialise in “knowing where a promising<br />

idea can find its best expression” (Mulgan et al. 2007:4).<br />

The Cox Review argued that higher education courses should better prepare students<br />

to work <strong>with</strong>, and understand other specialists. There is too little preparation of<br />

scientists for the application of research in industry, and too little preparation of<br />

creative arts students for wider uses of skills beyond academia. The report proposes<br />

the establishment of ‘centres of excellence’ that provide multi-disciplinary courses<br />

combining management studies, engineering and technology and the creative arts. The<br />

outcome would be executives who better understand how to exploit creativity and<br />

manage <strong>innovation</strong>, creative specialists better able to apply their skills…and more<br />

engineers and scientists destined for the boardroom (Cox 2005:29).<br />

12.2.1 Interdisciplinarity to deal <strong>with</strong> increased complexity<br />

It is frequently noted that the context of application and the requirements for<br />

<strong>innovation</strong> that arise from it are themselves increasingly complex and demand<br />

collaboration across different kinds of <strong>knowledge</strong>. The Treasury report on <strong>innovation</strong><br />

argues that the market demand for increasingly complex technology also leads to the<br />

need for collaboration between both different specialists and different institutions:<br />

“Firms will continue to seek greater value from research budgets but they<br />

will be forced to conduct research into a wider portfolio of technologies as<br />

the complexity of products increases. This will act as a spur to greater<br />

collaboration, <strong>with</strong> other firms, universities or contract R&D services. The<br />

scientific content of <strong>innovation</strong> will remain substantial. Leading edge firms<br />

will continue to target universities <strong>with</strong> the highest rankings for research”<br />

(HM Treasury 2004:vii).<br />

12.2.2 Connectivity and the <strong>knowledge</strong> economy<br />

The Economic and Social Science Research Board has established several<br />

interdisciplinary research fellowships in collaboration <strong>with</strong> other councils in order to<br />

address current policy concerns, including joint programs <strong>with</strong> the Medical Research<br />

Council and the Natural Environment Research Council, and has provided specific<br />

Innovation and Interdisciplinarity 101

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