03.12.2012 Views

Radical innovation: crossing knowledge boundaries with ...

Radical innovation: crossing knowledge boundaries with ...

Radical innovation: crossing knowledge boundaries with ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

kinds of nurse training, clinical specialisations, patient, disease or life-course<br />

classification). Everyday clinical medicine always involves multi-disciplinary teams,<br />

who are able to work together <strong>with</strong> a common objective around the welfare of the<br />

patient. However <strong>innovation</strong> does not take place in these teams, as we were told by<br />

many different medical professionals. Teams do not come together to exchange<br />

<strong>knowledge</strong> or learn from each other, but simply to achieve an immediate outcome.<br />

Where <strong>innovation</strong> does occur, it is likely to be expressed and disseminated in terms of<br />

a particular disciplinary perspective. We describe these phenomena further in a later<br />

chapter of the report, as we found them to be a useful context in which to study<br />

common obstacles to interdisciplinary <strong>innovation</strong>.<br />

Processes of engagement <strong>with</strong> society<br />

Any given enterprise of interdisciplinary <strong>innovation</strong> occurs <strong>with</strong>in a social context,<br />

and has responsibility to the public as a result. This is particularly the case where the<br />

enterprise was constituted in response to government policy, or where the sponsors<br />

are employing public funds. As described by Barry et.al. (2008), one justification for<br />

the emphasis on interdisciplinarity in research policy is for the social sciences to act<br />

as representatives of (or surrogates for) the public. The social sciences are also<br />

becoming increasingly engaged <strong>with</strong> the business sector, initially through purely<br />

analytic mechanisms such as market research, but more recently in design research,<br />

where companies attempt to anticipate the complexity of consumer behaviour. A<br />

critical view of such engagement is that companies wish to appropriate the creativity<br />

of their customers, first by capturing creative ideas for incorporation into products,<br />

and later by claiming to confer creativity on customers who purchase their products.<br />

Where business seeks these modes of engagement, academic research must also<br />

mirror the kinds of <strong>knowledge</strong> transaction that happens in society more broadly.<br />

A reasonable strategy in managing interdisciplinary <strong>innovation</strong> is to recognise the<br />

external public as constituting another silo, <strong>with</strong> opportunities to engage them as<br />

members of the team. This must extend beyond the particular characterisation of the<br />

public and of users in the methods of participatory design. One example of an<br />

innovative approach to the public was the Equator 33 strategy of carrying out research<br />

‘in the wild’, where prototypes were made public rather than being presented to users<br />

<strong>with</strong>in more controlled research contexts. This approach has subsequently become the<br />

foundation of a whole funding programme by EPSRC.<br />

Most interdisciplinary <strong>innovation</strong> does not engage directly <strong>with</strong> the public as a<br />

discipline in itself, but only <strong>with</strong> those disciplines that treat the public directly as an<br />

object of enquiry (the social and behavioural sciences, and humanities).<br />

An exception to this is in ‘participatory design’ methods, whose political objective is<br />

to offer technology users equal authority as members of a design team alongside<br />

technical specialists. However, participatory design is established as a discipline in its<br />

33 Expert witness report<br />

Innovation and Interdisciplinarity 58

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!