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In collaborating <strong>with</strong>, or reviewing, such an organisation for opportunities of<br />

interdisciplinary <strong>innovation</strong>, it would be sensible to ask where the <strong>boundaries</strong> are,<br />

who sets the goals, and whether unanticipated outcomes will be accepted. The<br />

principal advantage is the extent to which a range of networks might be established<br />

for boundary-spanning. Collaboration on a project is certainly a network development<br />

opportunity, but if projects are sufficiently long to establish trust relationships, then it<br />

might be hard to maintain alternative networks, unless the projects themselves are<br />

relatively relaxed <strong>with</strong> respect to degree of time allocated to them.<br />

5.7. Professional processes<br />

Design professions<br />

Although we have noted that understanding interdisciplinary <strong>innovation</strong> requires<br />

analytic perspectives on the <strong>innovation</strong> process that are likely to come from<br />

humanities and social science as well as technology or business, commentators in the<br />

humanities and social sciences are drawing attention to the significance of design<br />

<strong>with</strong>in intellectual trends more broadly.<br />

As noted by Latour (2008), design invites interpretation and engagement <strong>with</strong> the<br />

material world, rather than the detachment of modernism through which elites are<br />

built on mastery, theory, and control through intervention. He commends the modesty<br />

of craft and recognition of a cultural dimension alongside technical achievement.<br />

These demand multiple disciplinary perspectives.<br />

Nigel Thrift (2006) sees three factors that make design especially important now:<br />

� the obsession <strong>with</strong> <strong>knowledge</strong> (including tacit <strong>knowledge</strong>) and creativity<br />

� the need to draw consumers into the creation process<br />

� extending concepts of interaction from IT into social engineering of groups<br />

Latour and Thrift are social theorists, not designers or design researchers, so they<br />

describe a perceived role of design, rather than actual design practice. Nevertheless,<br />

we can combine this observation <strong>with</strong> reference to typical design practices such as<br />

sketching, use of prototypes, and engagement <strong>with</strong> users through methods such as<br />

participatory design, or the novel critical design techniques pioneered in the Equator<br />

investigations of technology experience ‘in the wild’. Indeed the Cox report (2005)<br />

placed design at the centre of the creative economy, as a public policy priority, and<br />

offering a model by which interdisciplinary research would result in economic<br />

benefits for the UK.<br />

Engineering as interdisciplinary practice<br />

Although the word design is currently more fashionable as a description of the human<br />

processes around construction of technology, the professional community of<br />

engineers is larger (and more influential in policy and academic contexts) than that of<br />

Innovation and Interdisciplinarity 56

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