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8. Innovation policy - policy for interdisciplinary <strong>innovation</strong><br />

Why might supporting interdisciplinary <strong>innovation</strong> be a policy headache? Our<br />

analysis has highlighted a number of very clear reasons.<br />

The first is one that we have described as an “organised surprise paradox”.<br />

Interdisciplinary <strong>innovation</strong> is an expensive undertaking, in which frequently the most<br />

valuable outcomes are unexpected and by implication unpredictable. This reality<br />

requires self confidence on the part of investors and supporters to create the<br />

legitimacy and levels of support required to deliver success through interdisciplinary<br />

<strong>innovation</strong> projects<br />

Secondly, interdisciplinary <strong>innovation</strong> is not a dish that benefits from fast cooking.<br />

Our expert witnesses confirmed that one of the main causes of failure, or of reduced<br />

value from an enterprise, is allocating insufficient time. This reality stands in tension<br />

<strong>with</strong> the fast response cycles in terms of a tangible return on investment that<br />

characterises the audit trails of public investment, and the pressures for quick returns<br />

from investors<br />

Thirdly, evaluating the success of interdisciplinary <strong>innovation</strong> is sometimes a<br />

complex task – which traditional metrics tools such as IP, or other formal <strong>knowledge</strong><br />

transfer metrics, are poorly equipped to capture.<br />

So if you’re an interdisciplinary practitioner – making the case for investment<br />

becomes quite a hard sell when your sales pitch runs as follows:<br />

‘You might not get what you expect but trust us, it will be valuable, but it may be<br />

difficult to measure in a comprehensive way, and oh yes, it might take longer than we<br />

initially said. In fact, it almost certainly will.’<br />

Still think it’s not a headache?<br />

The reason why it’s a headache worth working through is of course the enormous<br />

value creating possibilities of interdisciplinary <strong>innovation</strong>. Our expert practitioners<br />

have consistently proved that when done well the benefits do consistently outweigh<br />

the costs.<br />

It is therefore an uncomfortable reality that most successful interdisciplinary<br />

<strong>innovation</strong> in the UK is happening despite, rather than because of, the current<br />

practices of investors and public sponsors.<br />

What then is required to make interdisciplinary <strong>innovation</strong> a more mainstream and<br />

better supported activity, and to enhance the long term capacity of the UK to<br />

effectively use interdisciplinary <strong>innovation</strong> in addressing future social and economic<br />

challenges?<br />

Innovation and Interdisciplinarity 81

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