while enlargement negotiations <strong>we</strong>re in progress, <strong>the</strong>re <strong>we</strong>re some changes to <strong>the</strong> Communityprogrammes, aimed at making it easier to take part in <strong>the</strong>m. In <strong>the</strong> Agenda 2000 <strong>the</strong> Commissionnoted that <strong>the</strong> participation <strong>of</strong> <strong>the</strong> countries <strong>of</strong> central and eastern Europe in programmes for <strong>the</strong>implementation <strong>of</strong> <strong>the</strong> acquis communautaire would provide, `a useful preparation for accessionin familiarizing <strong>the</strong> candidate countries and <strong>the</strong>ir citizens with <strong>the</strong> Union’s <strong>policies</strong> and workingmethods’, and enhance <strong>the</strong>ir ability to apply <strong>the</strong> acquis communautaire and not just to incorporateit into national law.47Besides <strong>the</strong> MEDIA and Culture 2000 programmes, <strong>cultural</strong> projects can be financed fromseveral o<strong>the</strong>r Community programmes 48 as <strong>we</strong>ll as from pre-accession funds.49 In his study<strong>of</strong> structural funds, enlargement and <strong>the</strong> <strong>cultural</strong> sector, Mercouris notes that <strong>the</strong> structural fundsrepresented an important source for financing culture in <strong>the</strong> <strong>EU</strong> member states. Ho<strong>we</strong>ver, whenhe completed his study in 2002, with <strong>the</strong> exception <strong>of</strong> Bulgaria and Romania, candidate countries<strong>we</strong>re not making use <strong>of</strong> <strong>the</strong> <strong>cultural</strong> components <strong>of</strong> <strong>the</strong> structural funds through PHARE, ISPA andSAPARD (Mercouris 2002).Culture in <strong>the</strong> <strong>EU</strong> Treaty and acquis communautaireCulture can be found in only a few articles <strong>of</strong> <strong>the</strong> <strong>EU</strong> Treaty. Article 3 refers to general supportfor <strong>the</strong> promotion <strong>of</strong> culture and education, Article 5 explains <strong>the</strong> principle <strong>of</strong> subsidiarity andArticle 30 refers to <strong>the</strong> free circulation <strong>of</strong> <strong>cultural</strong> products. Article 87.3.b, which highlights<strong>the</strong> importance <strong>of</strong> culture in <strong>the</strong> context <strong>of</strong> state aid regulations, provides an exception from<strong>the</strong>se rules about aid to states in cases where aid is granted to promote culture and heritageconservation. This only applies where such aid does not significantly affect trading conditionsand competition in <strong>the</strong> Community, or as Article 87 puts it, `to an extent contrary to <strong>the</strong>common interest’.Article 151 is certainly <strong>the</strong> most important reference point for culture in <strong>the</strong> Treaty.50Ho<strong>we</strong>ver, given our understanding <strong>of</strong> <strong>the</strong> broader scope <strong>of</strong> <strong>cultural</strong> policy, which includes any<strong>policies</strong> that have an <strong>impact</strong> on culture, <strong>the</strong>re are many more provisions in <strong>the</strong> Treaty and manyparts <strong>of</strong> <strong>the</strong> acquis communautaire, which should be taken into consideration. Articles 23, 24, 39and 55 <strong>of</strong> <strong>the</strong> Treaty refer to <strong>the</strong> free circulation <strong>of</strong> goods and services and <strong>the</strong> free movement <strong>of</strong>people within <strong>the</strong> Union. Article 30 limits free circulation <strong>of</strong> goods when it concerns <strong>the</strong> import,export or transit <strong>of</strong> <strong>cultural</strong> goods <strong>of</strong> special artistic, historic or archaeological value. In 1992, <strong>the</strong>Council <strong>of</strong> <strong>the</strong> <strong>European</strong> Union adopted <strong>the</strong> directive on <strong>the</strong> export <strong>of</strong> <strong>cultural</strong> goods 51 that wasamended by two directives adopted in 1996 and 2001.5240Part 2 Cultural issues in <strong>the</strong> process <strong>of</strong> <strong>EU</strong> enlargement
Besides <strong>the</strong> Television without frontiers Directive, <strong>the</strong> Protocol on <strong>the</strong> system <strong>of</strong> public servicebroadcasting and <strong>the</strong> MEDIA programmes discussed earlier, <strong>the</strong>re are several o<strong>the</strong>r instrumentsrelevant for <strong>European</strong> audio-visual policy. During <strong>the</strong> 1980s, <strong>the</strong> <strong>European</strong> Council adoptedresolutions concerning <strong>the</strong> development <strong>of</strong> a <strong>European</strong> audio-visual production industry, measuresto combat audio-visual piracy and <strong>the</strong> harmonization <strong>of</strong> <strong>the</strong> rules on <strong>the</strong> distribution <strong>of</strong> filmsby <strong>the</strong> various media. In <strong>the</strong> mid-1980s, <strong>the</strong> Commission also introduced various initiativesintended to open up <strong>the</strong> audio-visual market to competition and to promote high-definitiontelevision.It was in 1986, with <strong>the</strong> proposal for a <strong>European</strong> Council directive on broadcasting activities 53that <strong>the</strong> first real reference was made to a `Community audio-visual policy’, involving in particular,Directive 86/529/EEC on <strong>the</strong> adoption <strong>of</strong> common technical specifications <strong>of</strong> <strong>the</strong> MAC/packetfamily <strong>of</strong> standards for direct satellite television broadcasting, and encouragement for <strong>the</strong>establishment <strong>of</strong> a <strong>European</strong> television channel.The <strong>EU</strong> audio-visual policy, which included regulations on <strong>cultural</strong> aspects <strong>of</strong> audio-visual media,as <strong>we</strong>ll as rules and requirements regarding technical standards, mainly dealt with economicaspects <strong>of</strong> <strong>the</strong> audio-visual industry and aligned <strong>the</strong>se rules with <strong>the</strong> principles <strong>of</strong> competitionand free movement within <strong>the</strong> single market.54 The main goal was to create a single marketfor production and distribution in <strong>the</strong> audio-visual sector and freedom <strong>of</strong> television transmission,while at <strong>the</strong> same time maintaining <strong>the</strong> responsibilities <strong>of</strong> <strong>the</strong> member states over <strong>the</strong> organizing,financing and programming content.The <strong>EU</strong>’s MEDIA programme was <strong>the</strong> second strand <strong>of</strong> <strong>the</strong> <strong>European</strong> audio-visual policy andparticipation in this programme by candidate countries depended on how far <strong>the</strong>y had succeededin bringing <strong>the</strong>ir legislation into line with <strong>European</strong> standards. The programme aimed to help <strong>the</strong><strong>European</strong> film and television production industry become more competitive and better equippedto meet <strong>the</strong> ever-increasing <strong>need</strong>s <strong>of</strong> television channels.Tax and copyrightAno<strong>the</strong>r area <strong>of</strong> interest for researchers <strong>of</strong> <strong>cultural</strong> policy has been taxation regulations andparticularly value-added tax (VAT). Annex H <strong>of</strong> <strong>the</strong> Directive, adopted in 1997, permits one or tworeduced rates <strong>of</strong> VAT that should not be lo<strong>we</strong>r than 5 per cent for goods and services which havesocial or <strong>cultural</strong> purposes. In principle, <strong>cultural</strong> goods and services have been subject to VAT, but<strong>the</strong> Union has allo<strong>we</strong>d member states to have a lo<strong>we</strong>r or zero rate on books, magazines, cinematickets, broadcasting signals, as <strong>we</strong>ll as certain artistic services.55 Resale <strong>of</strong> <strong>cultural</strong> goods,antiques and objects from artistic collections has been regulated by legislation on double taxation.The <strong>European</strong> Union has also adopted numerous regulations for <strong>the</strong> harmonization <strong>of</strong> copyrightlaws. The directive adopted in October 1993 included certain copyright measures, `neighbouringrights’ and provisions dealing with protection <strong>of</strong> rights for literary, artistic or audio-visual works.The <strong>European</strong> Union has also regulated lending rights and o<strong>the</strong>r aspects <strong>of</strong> intellectual propertyCulture in <strong>the</strong> <strong>EU</strong> Treaty and acquis communautaire41
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- Page 14 and 15: Part 1Theconceptualframe ofthe stud
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Aubry P, (2000)The `Television with
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Draus F, (2001)`Est-Ouest, le dit e
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Futo P, Cuculić J, et al (2002)Met
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Laher L, (2001)Trapped in the notio
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Puchala D J, (1971)`Of blind men, e
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Weidenfeld W, Wessels W, (1997)Euro
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2. In your opinion, have the cultur
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13. Have there been any changes in
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Annex 3List of CPRA jury membersMil
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Political Economy Cultural Economic
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Annex 4GlossaryAcquis communautaire
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Cultural marketsA term used to desc
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Third countriesEU documents sometim
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Author: Nina ObuljenEditor: Janet H