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Why we need European cultural policies: the impact of EU ...

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Decision 89/630/EEC on <strong>the</strong> commonaction to be taken for <strong>the</strong> adoption <strong>of</strong> a singleworld-wide HD television production standardby <strong>the</strong> Plenary Assembly <strong>of</strong> <strong>the</strong> InternationalRadio Consultative Committee.with some o<strong>the</strong>r speakers at <strong>the</strong> conference(Herold [2004], and Germann [2004]) sheargued that competition law, if adequatelyapplied and interpreted, could be used tobenefit <strong>cultural</strong> diversity.55 Directive 94/5/EC and 77/388/EEC59 Czech Republic, Estonia, Hungary, Latvia,Lithuania, Poland, Slovakia and Slovenia56 92/100/EEC: Directive on rental rightand lending right sets out <strong>the</strong> principle <strong>of</strong>granting an exclusive lending right – allowingthose concerned to prohibit or authorize <strong>the</strong>lending <strong>of</strong> <strong>the</strong>ir works by public institutions.Member states are allo<strong>we</strong>d to simplyintroduce a right to remuneration and maytotally exempt certain categories <strong>of</strong> publicestablishment, such as public libraries oracademic libraries from having to observelending rights and to remunerate authors.57 OJ C 073 6 March 2001.58 In her paper at <strong>the</strong> Annual Congress <strong>of</strong><strong>the</strong> Academy <strong>of</strong> <strong>European</strong> Law in December2004, Wekstein-Steg argued that in <strong>the</strong>application <strong>of</strong> competition rules to mergersin <strong>the</strong> media sector, so-called `small’ playershave very little with which to challenge <strong>the</strong>major players in <strong>the</strong> <strong>European</strong> arena. This isa particularly sensitive issue with regard tonew technologies and Wekstein-Steg warnedthat according to <strong>the</strong> recent opinions <strong>of</strong> <strong>the</strong><strong>European</strong> Commission, it is an emergingmarket and <strong>the</strong> Commission does notconsider that <strong>the</strong>re is any threat that particularplayers will be able to become dominant. Sheanalyzed mergers that have taken place inEurope in <strong>the</strong> past few years, and toge<strong>the</strong>r60 Romania and Bulgaria61 ERICarts/Council <strong>of</strong> Europe, (2005).Compendium <strong>of</strong> <strong>cultural</strong> <strong>policies</strong> and trends inEurope, 6th Edition, www.<strong>cultural</strong><strong>policies</strong>.net62 For example: A survey <strong>of</strong> <strong>the</strong>landscapes and political <strong>policies</strong> <strong>of</strong> <strong>the</strong><strong>European</strong> Community candidate countriesin <strong>the</strong> broadcasting industry (IMCA 2004),a discussion paper – Structural fundsenlargement and <strong>the</strong> <strong>cultural</strong> sector (Mercouris2002) – studies about <strong>cultural</strong> cooperation,mobility, <strong>the</strong> audio-visual sector, copyright, andso on. If <strong>the</strong>y had been published in <strong>the</strong> pastfew years, all <strong>of</strong> <strong>the</strong>se studies also includedinformation about candidate countries and <strong>the</strong>new member states63 http://europa.eu.int/comm/enlargement/index_en.html64 The 2005 edition includes 36 countrypr<strong>of</strong>iles84Notes

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