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Wirtschaftsstandort Oldenburg

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Im Nordwesten, und hier vor allem im <strong>Oldenburg</strong>er Münsterland, herrscht<br />

eine große Dichte an Geflügelzuchtbetrieben.<br />

There are a great many poultry farms in the North West of Germany in general,<br />

and in the <strong>Oldenburg</strong>er Münsterland in particular.<br />

47<br />

AGRIFOOD SECTOR: TAKING THE LEAD IN GERMANY<br />

If <strong>Oldenburg</strong>er Land has an economic blockbuster,<br />

then it’s the agrifood sector, which accounts for nearly<br />

half of all industrial turnover. Lower Saxony is Germany’s<br />

leading agricultural state, and its agricultural heart<br />

beats in the North West.<br />

From the field to the plate: the agrifood sector in <strong>Oldenburg</strong>er<br />

Land covers the entire supply chain. Right at the<br />

start, highly productive agriculture provides the necessary<br />

raw materials. The natural prerequisites for agriculture<br />

differ from region to region, so that various different focal<br />

points have emerged. Fodder crops and dairy farming<br />

dominate in the North of the <strong>Oldenburg</strong>er Land, with<br />

more than 200,000 cattle on the pastures and in the cowsheds<br />

in the rural districts of Friesland and Wesermarsch.<br />

In the middle and South of the <strong>Oldenburg</strong>er Land, the<br />

scenery is dominated by animal husbandry with a focus<br />

on pig and poultry farming, together with fruit and<br />

vegetable farming. For example, about 2.3 million pigs<br />

and 15 million heads of poultry are kept in the rural<br />

districts of Cloppenburg and Vechta. They are mainly fed<br />

on the grain produced by the region’s arable farmers.<br />

And one of Germany’s largest vegetable farming businesses<br />

is based in the rural district of Vechta, with a range<br />

of products going way beyond just asparagus and kale.<br />

Every third German iceberg lettuce comes from this region,<br />

for example. Fruit farming focuses mainly on soft<br />

fruit. The region is one of Germany’s prime strawberry<br />

growing areas. But agriculture does more than just cover<br />

the raw materials needed for the food processing industry.<br />

It also drives regional engineering firms to develop new<br />

innovations in agricultural machinery and husbandry<br />

systems. In turn, this has led to the development of a<br />

dense network of suppliers in the metal and plastics<br />

processing branch.<br />

As the next link in the supply chain, food manufacturers<br />

take the agricultural products and turn them into food<br />

products ready for consumption. The North West supplies<br />

“everything that tastes good”, as locals proudly say. Various<br />

brand producers from the region lay the tables not only<br />

in German households and restaurants but throughout<br />

the whole of Europe and in some cases even worldwide.<br />

More than just a few of them are market leaders, for ex -

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