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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
You can also create an audience of people who have visited your<br />
website during the past 180 days, but haven’t been back lately…<br />
An example of when you’d do this is when creating an audience of<br />
people who have visited the landing page for a product, but didn’t<br />
convert. So you might include…<br />
In the example above, I’m building an audience of people who have<br />
visited my website during the past 180 days, but not specifically<br />
during the past 30.<br />
jonloomer.com/my-product<br />
but exclude…<br />
jonloomer.com/my-product-thank-you<br />
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