FB-Ad-Tips-1
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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
When creating an ad with the ad create tool, whether with the<br />
Website Conversions or Clicks to Website objective, you’ll have an<br />
option of selecting a single tracking pixel.<br />
This may be fine if you’re driving people to a specific page to<br />
perform a very specific conversion. But what if you are sending<br />
people to a general blog post where one of any number of<br />
conversions might occur?<br />
In that case, you have to pick a single conversion to track — of<br />
course, if you’re using the ad create tool. In this case, that’s pretty<br />
much worthless.<br />
CONVERSION TRACKING WITH POWER<br />
EDITOR<br />
Within Power Editor, of<br />
course, you do not have<br />
this restriction. If using<br />
the Website Conversions<br />
objective, you will need<br />
to provide both a single<br />
optimization pixel and one<br />
or several tracking pixels.<br />
Even when your objective<br />
is simply clicks to website,<br />
you can track multiple<br />
conversions within Power<br />
Editor…<br />
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