FB-Ad-Tips-1

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
MY EXPERIMENT: 180 DAYS
MY EXPERIMENT: 14 DAYS
I used the 180 days duration many times throughout my
experiment. In almost all cases, it was to exclude a group of people.
I also used a 14 day duration repeatedly in my experiment. It was
what kept everything moving along.
The example above is the targeting for the promotion of this tip
(Tip #6). In this case, I was targeting anyone who read Tip #5
during the prior 14 days while excluding my Tip #6 Exclusions
WCA (those who read Tip #6 or visited the second opt-out page).
Why 14 days? Well, for a couple of reasons.
The WCA above was for anyone who visited the Tip 6 page or the
second opt-out page during the prior 180 days. In both cases, I
wanted the duration to be as long as possible so that there was no
chance I’d target these people in the case of promoting Tip #6.
First, I didn’t want to spend money forever showing you an ad if
you weren’t going to click on it.
That said, even though I did all I could to show every ad to
everyone who wanted to see it, I couldn’t guarantee it would
happen quickly — or at all. Many people saw their ads immediately.
Some complained that they never saw them.
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