FB-Ad-Tips-1
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
TIP #12: REACH, ENGAGEMENT AND ATTRITION<br />
OVER TIME<br />
I was very curious about how this experiment would play out. In particular, how many of those who opted in to the experiment would last until<br />
the end?<br />
While the following data isn’t complete, I wanted to provide an overview of what I saw through 11 tips. This can provide an inside look at user<br />
commitment and fatigue.<br />
TOTAL REACHED AND WEBSITE CLICKS<br />
One of the main goals of this experiment was to see how much<br />
participation would drop off over time. So I would need to have<br />
enough tips to intentionally fatigue some in the group.<br />
As you can see in the chart above, there were about 4,500<br />
people who were interested enough to participate in the<br />
experiment. Those 4,500 or so people were those who initially<br />
clicked my first invitation ad — or the link from my blog post about<br />
the experiment.<br />
But were they excited to participate? It would look like only half<br />
were all that excited. The rest can probably be classified as<br />
“curious” since fewer than 2,500 of those initially targeted for Tip<br />
#1 actually clicked the link.<br />
65
Change language