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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
Here’s an example of results for one of my campaigns…<br />
This campaign generated a total of 386 conversions for a value<br />
of $1,388. These are things most advertisers won’t be tracking on<br />
this particular type of campaign.<br />
PIXEL TRACKING FOR MY EXPERIMENT<br />
For my experiment, I tracked the same pixels for every campaign.<br />
Note that not all destinations qualify as a conversion. But I can see<br />
that this particular campaign — though conversions were not my<br />
priority — led to the following conversions:<br />
◼◼9 Ways Ebook – 322<br />
◼◼<strong>FB</strong> Mastery Workshops: <strong>Ad</strong> Reports – 1<br />
◼◼Infographic Registration – 25<br />
◼◼Newsletter Conversion Pixel – 5<br />
◼◼Power Editor Course Bundle – 4<br />
◼◼9 Ways Ebook<br />
◼◼Newsletter Conversion Pixel<br />
◼◼Power Editor Course Bundle<br />
◼◼Power Hitters Club<br />
There are probably a few others that I could have tracked,<br />
but these were the most likely conversions to occur. As of<br />
this moment, the experiment has generated more than 1,200<br />
conversions even though no conversion was a focus of any of<br />
these ads.<br />
◼◼Power Editor Webinar Nov 2014 – 29<br />
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