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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
I was limited in the results I was able to pull. There’s currently a bug<br />
in the Activity Log, so I was not able to view that. I was only able to<br />
view notifications from the past seven days. However, that still gave<br />
me enough data to look at 17 total ads.<br />
I also am unable to accurately match up these ads to the info found<br />
in custom ad reports. Data must be updated at different rates, and it<br />
just ended up being too much of a hassle.<br />
But that doesn’t really matter. The main point of this tip is to help<br />
you understand what can happen when an ad that was intended to<br />
be only an ad gets distributed organically.<br />
ORGANIC VS. PAID DISTRIBUTION BY TIP<br />
Here’s an overview of organic vs. paid distribution of ads through<br />
the first nine tips. Keep in mind that this is an incomplete list for the<br />
reasons described above.<br />
◼◼Tip 1 (<strong>Ad</strong> 1): 13,360 Organic vs. 3,640 Paid (78.6% Organic)<br />
◼◼Tip 3 (<strong>Ad</strong> 1): 4,200 Organic vs. 1,312 Paid (76.2% Organic)<br />
◼◼Tip 3 (<strong>Ad</strong> 2): 315 Organic vs. 645 Paid (32.8% Organic)<br />
◼◼Tip 4 (<strong>Ad</strong> 1): 3,408 Organic vs. 956 Paid (78.1% Organic)<br />
◼◼Tip 4 (<strong>Ad</strong> 2): 768 Organic vs. 574 Paid (57.2% Organic)<br />
◼◼Tip 5 (<strong>Ad</strong> 1): 262 Organic vs. 364 Paid (41.9% Organic)<br />
◼◼Tip 5 (<strong>Ad</strong> 2): 258 Organic vs. 420 Paid (38.1% Organic)<br />
◼◼Tip 6 (<strong>Ad</strong> 1): 331 Organic vs. 212 Paid (61.0% Organic)<br />
◼◼Tip 6 (<strong>Ad</strong> 2): 80 Organic vs. 227 Paid (26.1% Organic)<br />
◼◼Tip 7 (<strong>Ad</strong> 1): 1,961 Organic vs. 961 Paid (67.1% Organic)<br />
◼◼Tip 8 (<strong>Ad</strong> 1): 2,416 Organic vs. 872 Paid (73.5% Organic)<br />
◼◼Tip 9 (<strong>Ad</strong> 1): 443 Organic vs. 230 Paid (65.8% Organic)<br />
◼◼Tip 9 (<strong>Ad</strong> 2): 212 Organic vs. 242 Paid (46.7% Organic)<br />
◼◼Tip 9 (<strong>Ad</strong> 3): 270 Organic vs. 385 Paid (41.2% Organic)<br />
◼◼Tip 1 (<strong>Ad</strong> 2): 360 Organic vs. 1,834 Paid (16.4% Organic)<br />
◼◼Tip 2 (<strong>Ad</strong> 1): 7,208 Organic vs. 1,628 Paid (81.6% Organic)<br />
◼◼Tip 2 (<strong>Ad</strong> 2): 1,006 Organic vs. 1,010 Paid (49.6% Organic)<br />
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