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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
Note how the button is for “Use Existing Pixels” — PLURAL? Click<br />
that button…<br />
SET CONVERSION VALUE<br />
When you track pixels, it’s also helpful to assign a conversion<br />
value so that you can get a better idea of the money coming in<br />
as a result of your advertising — even if that revenue wasn’t the<br />
priority when running your ads.<br />
You do this by making some tweaks within your conversion pixel.<br />
When you create your pixel, you’ll notice two locations where<br />
you’ll need to set the value.<br />
You can select as many of these pixels as you want! I recommend<br />
you select at least all of your active pixels that received any activity<br />
during the past 24 hours.<br />
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