FB-Ad-Tips-1
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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
AD THAT PROMOTES TIP #1<br />
I also had an ad running that promoted Tip #1 to the participants<br />
of my experiment…<br />
In this case, targeting was nearly identical to that of the welcome<br />
ad. I again wanted to target people who clicked the first invitation<br />
ad and viewed that article. In this case, though, I wanted the<br />
duration to be longer than 1 day.<br />
I chose to keep the duration at 14 days. I certainly wanted to<br />
show the ad for longer than a day after entering the experiment,<br />
but I worried about cutting it off too soon. I wouldn’t reach<br />
everyone initially with the ad, so I wanted it to run longer to give<br />
people the chance to continue.<br />
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