FB-Ad-Tips-1

More documents

Recommendations

Info

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT At the same time, I didn’t want to waste too much money on people who didn’t want to participate any longer! Ultimately, my ads were most efficient on the first day and the cost per website click would go up over time, but that was the price I’d pay to make sure everyone who wanted to participate had a reasonable chance (in this case 14 days) to see the ad. 25
THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT TIP #4: EXCLUSIONARY LOGIC In Tip #3, we talked about targeting people based on the specific page they visited. But what if you want to exclude people from your targeting based on the pages they’ve visited? EXCLUDING AN ENTIRE CUSTOM AUDIENCE Here’s an example in action for promoting Tip #3… Here’s a brief summary of how I made this experiment work… 1. Show invitation ad to wide audience (Exclude opt-outs and those who already read the invitation page) 2. Show opt-out ad to same wide audience 3. Show Tip #1 to those who viewed the invitation page (Exclude opt-outs and those who already read this tip) 4. Show Tip #2 to those who viewed Tip #1 (Exclude opt-outs and those who already read this tip) 5. Show Tip #3 to those who viewed Tip #2 (Exclude opt-outs and those who already read this tip) 6. Show Tip #4 to those who viewed Tip #3 (Exclude opt-outs and those who already read this tip) And so on… In the example above, I targeted only those people who read Tip #2 during the past 14 days while excluding those who read either the opt-out request or Tip #3 during the past 180 days. I targeted those who read Tip #2 for a 14 day duration because I figured if they haven’t clicked my ad within 14 days, they no longer wanted to participate. I also wanted to allow as much time as possible for people to have the ad served to them. There 26
Page 1 and 2: THE FACEBOOK ADS EXPERIMENT 12 Tips
Page 3 and 4: THE FACEBOOK ADS EXPERIMENT: 12 TIP
Page 25: THE FACEBOOK ADS EXPERIMENT: 12 TIP
Page 71: THE FACEBOOK ADS EXPERIMENT: 12 TIP

FB-Ad-Tips-1

Create successful ePaper yourself

Delete template?

Save as template?