FB-Ad-Tips-1
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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
In the below example, I am promoting a post that drives traffic to<br />
my website at $.17 per website click…<br />
In this example, performance between desktop and mobile news<br />
feed is actually quite similar…<br />
When I created this campaign, I created two<br />
ad sets — one for fans and one for website<br />
visitors. In each ad set, I wanted to reach<br />
both the mobile and desktop news feed (no<br />
right column).<br />
When you do it this way, Facebook will<br />
spend your money how they see fit by<br />
placement. They will not distribute your ads<br />
equally between placements. The priority<br />
will be effectiveness.<br />
As a result, distribution was also quite similar. But that won’t<br />
always be the case.<br />
MY EXPERIMENT: AD SETS BY PLACEMENT<br />
You’ll recall in the last tip I talked about bidding strategies and<br />
that I had been using CPM and was going to experiment with Daily<br />
Unique Reach. That approach worked so well that I switched all of<br />
<strong>Tips</strong> ad sets to Daily Unique Reach.<br />
But you can see how your advertising is<br />
doing by placement by clicking “Breakdown”<br />
and selecting “Placement”…<br />
Quick reminder of what Daily Unique Reach is. When you select<br />
this bidding option, Facebook will show your ad up to one time per<br />
day (by ad set). This is great for helping make sure your frequency<br />
doesn’t get too high, and it also helps make sure you reach as<br />
many people within your target audience as possible (which was<br />
important in my experiment).<br />
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