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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
If you don’t want to participate, I don’t want to waste money<br />
showing you the ads. This goes not only for the initial pool of<br />
people, but I also allow those who initially opted in to change their<br />
minds.<br />
I know. This is beginning to sound a bit nuts. I am spending money<br />
to show exclusive content to a small number of people. I’m also<br />
spending money to ask people to opt out of seeing my ads.<br />
EARLY RESULTS<br />
So far, so good.<br />
Here are the early stats on the people viewing Tip #1…<br />
But I have a theory. These are my most engaged users. The<br />
audience may not be huge, but they are the ones most likely to opt<br />
in and buy.<br />
And here are the early stats on the people viewing Tip #2…<br />
I’m not pushing anything in these tips. But each tip will include ads<br />
in the sidebar for my free ebook, Power Editor training course, oneon-one<br />
service and Power Hitters Club.<br />
What’s even crazier about Tip #2 is that the CTR on mobile is<br />
68%!<br />
I’m tracking conversions for all of these things. I’m also using UTM<br />
parameters to track further in Google Analytics.<br />
I am going to dump more than $3,000 into this experiment. Will it<br />
be worthwhile? We’ll see…<br />
I know. It’s a small sample size. While I’m spending the bulk of<br />
my budget just getting people to participate, I’ve spent only a few<br />
dollars to drive participants to content.<br />
But this is eye opening. We’re still talking about a total of 819<br />
website clicks for about $15. That’s freaking ridiculous.<br />
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