FB-Ad-Tips-1
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
TIP #10: THE ORGANIC DISTRIBUTION OF ADS<br />
This experiment fascinated me for many reasons. But possibly the most fascinating was the organic distribution of ads.<br />
When I started the experiment, the priority was to surface content to people who wanted to see it. The vehicle used for this was ads. I never<br />
considered the impact that could result — both positive and negative — from organic distribution.<br />
VIEWING ORGANIC VS. PAID AND ACTIVITY<br />
First, research for this is painful. Since content was distributed via<br />
ads only — not a post to my page — Facebook’s Insights won’t list<br />
these ads to break down organic and paid distribution. I had to get<br />
creative, and some data is left out.<br />
When I receive a notification from my page on the desktop about<br />
activity on an ad, I’m redirected to the permalink for that ad. That<br />
way, I can take a closer look at total reach, organic reach, paid<br />
reach and see how people have engaged with the ad.<br />
However, the desktop doesn’t report on total number of likes,<br />
comments, shares and website clicks when viewing these<br />
permalinks. I can figure out the likes quickly and I could add up<br />
the comments (that would be a lot of work in some cases), but the<br />
shares shown here are only those who did so publicly.<br />
55
Change language