FB-Ad-Tips-1
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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
Facebook ads don’t have to suck. If done right, people may look<br />
forward to seeing them. They don’t have to push you to see content<br />
you may have seen otherwise.<br />
The audience was highly relevant. Those who participate would be<br />
the most engaged members of my fan base and website visiting<br />
community. Those who participate SHOULD be extremely engaged.<br />
Facebook ads, like an email opt-in, could be a benefit to the user.<br />
THE EXPERIMENT<br />
I had very little time. I knew that by noon of that day (11 hours<br />
away), my family and I were heading for the mountains for a little<br />
New Years vacation. I needed to get working.<br />
I decided to add a wrinkle to up the engagement even more and<br />
lower the waste: An opt-out.<br />
I am running a second ad that looks like this…<br />
So I created the ad you saw at the top. I targeted fans and website<br />
visitors.<br />
The concept was simple:<br />
1. Click the ad to opt in (using a Website Custom Audience)<br />
2. Get served an EXCLUSIVE Facebook advertising tip<br />
3. Those who viewed that tip would be served another (and<br />
another…)<br />
4. There’s a surprise for those who make it to the end<br />
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