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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
AN INTRODUCTION TO “THE EXPERIMENT”<br />
I recently conducted a Facebook ads experiment, and this ebook is a collection of tips<br />
that resulted from it. I wrote a blog post that provided background on why I conducted<br />
the experiment titled “An Experiment: Facebook <strong>Ad</strong>s Don’t Have to Suck.” I felt that post<br />
was the best possible way to introduce what would follow…<br />
As a visitor to my website, you may have recently seen a Facebook ad from me inviting you<br />
to participate in an experiment.<br />
The results I’m seeing so far from this experiment are incredible, so I wanted to briefly break<br />
down what it is I’m doing and the thought process behind it.<br />
ADS DON’T HAVE TO SUCK<br />
Late at night on December 30, I was wide awake in bed. For whatever reason, I was grappling<br />
with the perception of Facebook ads and ads in general.<br />
<strong>Ad</strong>s intrude. <strong>Ad</strong>s sell. <strong>Ad</strong>s push. <strong>Ad</strong>s are seen as a necessary evil to use the Facebook platform.<br />
But what if people wanted to see my ads? What if it was a pleasant surprise to them? What if they felt they had to click? What if these ads<br />
served them content they couldn’t see anywhere else?<br />
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