FB-Ad-Tips-1

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
That first tip did the best job of separating the curious from the
engaged. I wasted more money serving ads on that tip than any
other since there’s a large group who had no plans to click (I
stopped serving them ads after 14 days since the initial opt-in). On
the flip side, the vast majority of those served the other tips ended
up clicking (as can be noticed by the similarities in bar size for
reach vs. clicked).
Let’s look at that in a different way…
PERCENTAGE CLICKED
As you can see, just over 50% of those who were served Tip #1
clicked on it. That’s kind of ridiculous since it’s ran for more than a
month. Lots of waste there.
But more than 74% of those served Tip #2 clicked it, and from
that point forward more than 80% of those served any tip other
than Tip #11 clicked. In fact, an astounding 94% of those who
were served Tip #7 ended up clicking it.
Note that this doesn’t mean that those who served the ad
immediately clicked it. I’m instead looking at total website clicks
over total reached — so many of these people were shown their
ads multiple times. This also doesn’t include website clicks on ads
served organically (a phenomenon covered previously).
I see very little fatigue here. You may say that Tip #11 is
evidence of fatigue, but the stats I’m showing here cover only two
days of activity. Those results are not complete, and I expect that
bar to continue to grow for a few more days.
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