FB-Ad-Tips-1

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
Second, if you use “URL contains” and enter the entire URL, it’s
still possible that more than one page would qualify. Think of the
following as an example:
We’ll get to excluding later!
AD THAT WELCOMES PARTICIPANTS
http://jonloomer.com/my-product
http://jonloomer.com/my-product-thank-you
I first created a campaign that invited people into my experiment.
If I used “URL contains” and the full URL of http://jonloomer.com/
my-product, there would be two pages that would qualify.
Finally, just make certain that if you use “URL equals” that you
use the same URL that everyone will use. For example, can some
people access via http and some via https?
Once you’ve created this audience, you can target it within the
Custom Audience text box when creating your ad set.
As discussed, I primarily targeted my Facebook fans and website
visitors during the past 30 days, but I also experimented with
Lookalike Audiences.
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