FB-Ad-Tips-1

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
EVERYDAY USAGE OF DURATION
Two of my favorite durations are 1 day and 30 days.
First, there is nothing more relevant than targeting people who
visited my website today. I’ll create Page Like ads that say, “You see
this ad because you visited my website today. Want to see how I
did it?” Or I’ll create abandoned shopping cart ads for people who
visited a product landing page and didn’t convert, asking if they
have questions about the product.
Those can be hugely effective, but they also target small audiences.
So you can’t expect to spend much on those groups.
Why 30 days? Well, it’s just a nice, round number, I guess. It’s the
default duration that Facebook creates. It gives me a large number
of people I can target. And I also assume that 30 days is recent
enough where you should remember who I am.
For you, it depends on how much money you want to spend
and how much traffic you get. I could very reasonably lower
my duration to 14 days for the things I just described — and I
might — because I get the traffic to support it and my budget isn’t
ridiculously high.
Personal preference!
The duration I use most frequently is 30 days. I’ll promote a blog
post, run a page likes campaign, promote an opt-in or promote a
product, and one of the main groups I’ll target is anyone who visited
my website during the past 30 days.
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