FB-Ad-Tips-1

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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT TIP #10: THE ORGANIC DISTRIBUTION OF ADS This experiment fascinated me for many reasons. But possibly the most fascinating was the organic distribution of ads. When I started the experiment, the priority was to surface content to people who wanted to see it. The vehicle used for this was ads. I never considered the impact that could result — both positive and negative — from organic distribution. VIEWING ORGANIC VS. PAID AND ACTIVITY First, research for this is painful. Since content was distributed via ads only — not a post to my page — Facebook’s Insights won’t list these ads to break down organic and paid distribution. I had to get creative, and some data is left out. When I receive a notification from my page on the desktop about activity on an ad, I’m redirected to the permalink for that ad. That way, I can take a closer look at total reach, organic reach, paid reach and see how people have engaged with the ad. However, the desktop doesn’t report on total number of likes, comments, shares and website clicks when viewing these permalinks. I can figure out the likes quickly and I could add up the comments (that would be a lot of work in some cases), but the shares shown here are only those who did so publicly. 55
THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT Thankfully, the Pages iPad app provides more info. It provides an overview of all comments, likes and shares… And it breaks down link clicks and other clicks… 56
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