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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
Check that you’ve read and accepted the terms for Custom<br />
Audiences (if you haven’t read them, do so!). Then click the “Create<br />
Web Remarketing Pixel” button…<br />
You’ll then be given a snippet of code that looks like this…<br />
Within this code is a pixel ID that is unique to your advertising<br />
account. No one else will get that code.<br />
This entire code needs to be pasted between the HEAD tags of<br />
the template of your website. It is placed there so that every page<br />
of your website that exists will include this code. You’d either need<br />
to do it this way or paste it manually on every single page (which<br />
you’d never want to do).<br />
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