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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
This is done with the help of a pixel that you place between the<br />
head tags of the template of your website(s). You do this only once.<br />
ADDING THE PIXEL TO YOUR WEBSITE<br />
Access your audiences from either your <strong>Ad</strong>s Manager or Power<br />
Editor.<br />
From <strong>Ad</strong>s Manager, click<br />
“Audiences” on the left…<br />
Or from Power Editor, select “Audiences”<br />
from the Manage <strong>Ad</strong>s drop-down…<br />
Otherwise, click the green “Create<br />
Audience” button at the top right and<br />
select “Custom Audience.”<br />
Select “Website Traffic”…<br />
If you’ve never created a Custom Audience before, click the “Create<br />
Custom Audience” button…<br />
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