FB-Ad-Tips-1

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
So I figured the happy medium here was 14 days. If after 14 days
you still hadn’t clicked my ad, I stopped paying to show it to you.
And if you still hadn’t seen it after 14 days, I basically gave up on
showing it to you — and you likely gave up, too!
MY EXPERIMENT: 1 DAY
Now, there’s one more way I considered using durations in this
experiment, but I chose against it. It would have required the use of
a 1-day duration WCA.
I considered spacing out the surfacing of tips more. I know that
some people told me they’d immediately see Tip #2 after viewing
Tip #1. And some had said they’d then seen three or more tips in
a day.
On one hand, that could be kind of cool. On the other, it may have
been better to space it out a bit.
So I could have decided to exclude any of the following when
creating the Tip #6 Exclusions WCA:
◼◼Viewed Tip #6 (180 Days)
◼◼Viewed Second Opt-Out (180 Days)
◼◼Viewed Tip #5 (1 Day)
So in this case, my ad for Tip #6 wouldn’t reach anyone who
already viewed it, opted out, or viewed Tip #5 within the prior
day. Once it had been more than 24 hours since they’d viewed
Tip #5, though, they might see it.
The main reason I didn’t do this was that I worried about people
who went back and read a tip again. That would restart the clock
for them, and they may have then been stuck in a perpetual
waiting pattern.
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