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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
I then create a second ad that welcomed any new participants into<br />
the experiment.<br />
The Website Custom Audience that I created and targeted for that<br />
ad looks like this:<br />
Note that the duration in this case is only 1 day. That way I<br />
wouldn’t spend money welcoming someone to the experiment<br />
days after they’ve joined.<br />
I also excluded audiences, but we’ll get to that later!<br />
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