FB-Ad-Tips-1

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
By default, the conversion value is “0.00.” You’ll need to change
that to whatever is relevant to the product you are selling.
If you have conversions that don’t have a dollar value — you
probably do — feel free to leave that at 0.00.
VIEWING CONVERSION RESULTS
It’s not always easy getting to
conversion results, particularly if
you aren’t optimizing for a website
conversion. That’s why you need
to make sure you use the custom
ad reports!
You’ll also want to select “Destination” from
the Breakdown menu.
You may want to use the filters to focus on
specific campaigns.
Click the “Customize Columns”
buttons, and make sure you
include the following:
◼◼Website Clicks
◼◼Website Conversions
◼◼Conversion Value
In the above example, I’ll get results
for any campaign that has the word
“Experiment” in the title.
Finally, you’ll need to be sure you have
selected a date range that will capture all
activity within the campaign.
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