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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
By trimming this list, it became a far more efficient group to target<br />
— and one that I can use later.<br />
THE WEAKNESSES OF THE OPT-OUT<br />
There are certainly weaknesses in this, particularly when the ads<br />
receive a ton of engagement like those in my experiment.<br />
Even if a person opted out, they may continue to see my ads<br />
organically when I or someone else interacted with them —<br />
particularly if they chose to interact with them previously.<br />
Here’s an example on the right…<br />
As you can see, there is no indication of this being “sponsored.” In<br />
fact, I received several reports of this from people — to the point<br />
where I believe it’s a new emphasis from Facebook to show more<br />
content in the news feed when users and pages comment on it.<br />
Even ads!<br />
So even if you opted out, you still may have seen some of this<br />
content. I just wasn’t spending money to reach you with it anymore!<br />
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