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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT<br />
TIP #1: AN OVERVIEW OF WEBSITE<br />
CUSTOM AUDIENCES<br />
I created the experiment with no strings attached. I did not require<br />
an email address to see the tips. I didn’t use the exclusive tips to<br />
sell anything (although, like all of my content, ads for my products<br />
were in the sidebar). I was simply looking to do something different.<br />
Those participating in the experiment were part of an exclusive<br />
club. Those who continued to click on the ads within the experiment<br />
remained in the club.<br />
Over the course of the next several tips, I am going to explain<br />
in detail what I did and how you can do something similar. Easy<br />
enough? Let’s go…<br />
WHAT WEBSITE CUSTOM AUDIENCES ARE<br />
Facebook advertising veterans are quick to detect that I used<br />
Website Custom Audiences as the engine to make this experiment<br />
run. But know that I used WCAs differently than most advertisers —<br />
or even how I tend to use them.<br />
Website Custom Audiences allow you to build an audience of<br />
people who have visited your website. Variations can be created<br />
based on the following:<br />
◼◼People who have visited any page of a particular website<br />
◼◼People who have visited specific pages of a website<br />
◼◼People who have visited certain pages but not others<br />
◼◼People who have visited during the past 180 days but not<br />
recently<br />
◼◼People who have visited during a recent number of days<br />
6
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