FB-Ad-Tips-1

THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
Comment Rate (Comments/Reach)
Link Click Rate (Link Clicks/Reach)
◼◼Highest: Tip 8 Ad 1 – .70% (73.5% Organic Distribution)
◼◼Lowest: Tip 5 Ad 2 – .15% (38.1% Organic Distribution)
◼◼Highest: Tip 3 Ad 2 – 94.5% (32.8% Organic Distribution)
◼◼Lowest: Tip 4 Ad 1 – 2.4% (78.1% Organic Distribution)
There could be a connection here. Although Tip 2 Ad 1 has a
comment rate of .33%, which is again in the middle.
Now this is just insane. Website clicks clearly have no impact on
organic distribution.
Share Rate (Shares/Reach)
◼◼Highest: Tip 1 Ad 2 – .50% (16.4% Organic Distribution)
◼◼Lowest: Tip 3 Ad 1 – 0% (76.2% Organic Distribution)
There are actually several ads that didn’t receive a single share, but
I focused on Tip 3 Ad 1 because that clearly didn’t hurt organic
distribution. Three others without a share received at least 50%
organic distribution.
In other words, not a strong correlation.
Something else to consider is that engagement rates may be
higher for posts early in the campaign. In fact, I guarantee that
they are. So that could be part of the reason those rates are low
for the earlier tips — and could throw off my numbers.
Something else to think about that may be a major factor: When I
replied to a comment on an ad, people routinely told me that they
were seeing the ad organically.
It’s not clear if a page’s interaction with a post is weighted more
heavily, but that is a very real possibility. And it’s motivation to
engage with ads!
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