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THE FACEBOOK ADS EXPERIMENT: 12 TIPS TO CRAZY ENGAGEMENT
TARGETING WEBSITE CUSTOM AUDIENCES
Of course, the reason you’d create these WCAs is so that you can
target these people with ads. When creating an ad set in Power
Editor, simply enter the name of the Website Custom Audience
within the Custom Audiences text box when editing your audience…
BASIC WAYS YOU CAN USE WEBSITE
CUSTOM AUDIENCES
There are limitless ways that you can use Website Custom
Audiences. Note that even if you use WCAs at a very basic level,
you can have enormous success. Build an audience of anyone
who has visited your website lately, and that will be a very relevant
audience.
1. Build a Fan Base. Which people would be most likely to
want to like your Facebook page? Those who visit your
website, of course! Ditch the interests, and go straight to
your website visitors!
In the example above, I’m targeting the people who viewed the page
for my first Facebook Ads Experiment ad while excluding the people
who visited the page that indicates they no longer want to see the
ads.
We’ll get to way more on that in a later tip!
2. Drive Relevant Website Traffic. Every time I publish a
new blog post, I promote it with a Facebook ad and target
people who have visited my website during the past 30
days. But you could get even more relevant, and target
those who have read similar articles.
3. Build an Email List. Have a white paper, ebook or some
other type of lead generating opt-in? Target your website
visitors to build your list. Or you could target those who
have read articles directly related to the subject matter of
that piece of content.
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