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Presence and strong relationships<br />

the key in China<br />

China is an attractive growth market for ASSA ABLOY, not<br />

only because of the security needs of the Olympic Games<br />

and upcoming events such as the 2010 World Expo in<br />

Shanghai, but because of its booming commercial and<br />

industrial sectors.<br />

As regards the Games, ASSA ABLOY Group companies<br />

are involved in more than 50 percent of the high-class<br />

hotel projects and are supplying security solutions to both<br />

the National Stadium (the Bird’s Nest) and the National<br />

Aquatic Center (the Water Cube).<br />

Winning such prestigious projects against tough competition<br />

reflects ASSA ABLOY’s reputation in the region for<br />

business know-how and leading-edge technology.<br />

This reputation has been built up over many years and<br />

made possible by having a strong base in the country. The<br />

Group has about 5,000 employees in China, with service<br />

centers in 10 major cities and a strong manufacturing presence<br />

through the Group companies Guli and Wangli and<br />

the recently acquired company Baodean.<br />

The security market<br />

9<br />

Estimated to be worth EUR 2 billion, the Chinese market is<br />

still relatively undeveloped from an international perspective.<br />

It is market that is full of potential considering the<br />

increasing wealth of its residents and urbanization of the<br />

population, which are driving a boom in residential<br />

security.<br />

ASSA ABLOY has a leading position on the Chinese market.<br />

Projects awarded to ASSA ABLOY in connection with<br />

the 2008 Olympics include:<br />

• VingCard’s access systems for the 5-star, 950-room<br />

hotel connected to the Olympic Green Convention Center,<br />

which will be the media headquarters and home to<br />

indoor events such as shooting.<br />

• Trimec’s V-Lock solution for the new National Stadium,<br />

also known as the Bird’s Nest.<br />

• ASSA ABLOY’s magnetic locks for the electronic doors in<br />

the Aquatic Center, also known as the Water Cube.

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