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Presence and strong relationships<br />
the key in China<br />
China is an attractive growth market for ASSA ABLOY, not<br />
only because of the security needs of the Olympic Games<br />
and upcoming events such as the 2010 World Expo in<br />
Shanghai, but because of its booming commercial and<br />
industrial sectors.<br />
As regards the Games, ASSA ABLOY Group companies<br />
are involved in more than 50 percent of the high-class<br />
hotel projects and are supplying security solutions to both<br />
the National Stadium (the Bird’s Nest) and the National<br />
Aquatic Center (the Water Cube).<br />
Winning such prestigious projects against tough competition<br />
reflects ASSA ABLOY’s reputation in the region for<br />
business know-how and leading-edge technology.<br />
This reputation has been built up over many years and<br />
made possible by having a strong base in the country. The<br />
Group has about 5,000 employees in China, with service<br />
centers in 10 major cities and a strong manufacturing presence<br />
through the Group companies Guli and Wangli and<br />
the recently acquired company Baodean.<br />
The security market<br />
9<br />
Estimated to be worth EUR 2 billion, the Chinese market is<br />
still relatively undeveloped from an international perspective.<br />
It is market that is full of potential considering the<br />
increasing wealth of its residents and urbanization of the<br />
population, which are driving a boom in residential<br />
security.<br />
ASSA ABLOY has a leading position on the Chinese market.<br />
Projects awarded to ASSA ABLOY in connection with<br />
the 2008 Olympics include:<br />
• VingCard’s access systems for the 5-star, 950-room<br />
hotel connected to the Olympic Green Convention Center,<br />
which will be the media headquarters and home to<br />
indoor events such as shooting.<br />
• Trimec’s V-Lock solution for the new National Stadium,<br />
also known as the Bird’s Nest.<br />
• ASSA ABLOY’s magnetic locks for the electronic doors in<br />
the Aquatic Center, also known as the Water Cube.