Special Rate Variation Community Engagement Report - Shoalhaven City Council

2.3 Community Strategy Plan awareness
One of the objectives of the study was to understand the Shoalhaven community’s awareness
levels of CSP. Awareness was first asked unaided to measure the spontaneous awareness then
a description of CSP was read by the interviewer to measure the prompted awareness. The
description was read as follows:
‘Shoalhaven City Council develops a range of long-term plans and strategies for
specific areas or development issues. Many of these plans and strategies become
Council policy after community consultation. Some are endorsed by the State
Government and support the Illawarra-Shoalhaven Regional Plan. These plans are
incorporated along with community and staff input in a report called Community
Strategy Plan or CSP.’
47% of respondents have previously heard about the Council’s CSP. 75% of those who were
aware recalled the CSP unaided. 25% of them recalled it only after the description was read
to them by the interviewer (See Figure 2).
Figure 2. CSP awareness
Not
aware
53%
Aware
47%
Recalled
unaided
75%
Recalled
when
propmted
25%
Base: All respondents (n = 405)
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