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Malawi 2015-16

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Table 3.4.1 Exposure to mass media: Women<br />

Example 1: Exposure to Mass Media<br />

A Question Asked of All Survey Respondents<br />

Percentage of women age 15-49 who are exposed to specific media on a weekly basis, according to background characteristics, <strong>Malawi</strong><br />

DHS <strong>2015</strong>-<strong>16</strong><br />

Background<br />

characteristic<br />

3 2<br />

Reads a<br />

newspaper at<br />

least once a<br />

week<br />

Watches<br />

television at least<br />

once a week<br />

Listens to the<br />

radio at least<br />

once a week<br />

Accesses all<br />

three media at<br />

least once a<br />

week<br />

Accesses none<br />

of the three<br />

media at least<br />

once a week<br />

Number of<br />

women<br />

Age<br />

15-19 9.8 11.5 26.4 2.1 64.7 5,263<br />

20-24 8.9 11.5 31.2 2.2 61.1 5,159<br />

25-29 9.5 14.2 33.0 2.4 57.8 3,953<br />

30-34 7.7 11.1 32.7 2.4 61.5 3,668<br />

35-39 7.0 10.6 29.1 2.4 65.0 2,924<br />

40-44 6.1 9.8 28.5 1.8 66.6 2,029<br />

45-49 4.5 9.5 28.0 1.8 68.7 1,567<br />

Residence<br />

Urban 17.1 39.2 42.3 7.2 37.6 4,496<br />

Rural 6.3 5.3 27.2 1.1 68.5 20,066<br />

Region<br />

Northern 10.0 <strong>16</strong>.5 33.2 3.5 58.1 2,838<br />

Central 8.5 10.4 31.7 1.8 60.2 10,529<br />

Southern 7.6 11.3 27.6 2.2 66.4 11,194<br />

Education<br />

No education 0.3 2.4 17.4 0.0 81.1 2,977<br />

Primary 5.5 5.5 27.1 0.6 68.1 15,245<br />

Secondary 15.3 26.0 42.2 5.5<br />

5<br />

44.7 5,598<br />

More than secondary 43.2 61.9 48.0 19.5 17.3 742<br />

Wealth quintile<br />

Lowest 3.4 1.0 12.5 0.1 85.0 4,745<br />

Second 4.2 1.7 22.8 0.1 74.1 4,692<br />

Middle 6.0 2.7 26.9 0.4 69.0 4,635<br />

Fourth 7.1 4.4 34.4 0.7 60.5 4,680<br />

Highest 18.2 40.7 49.0 8.2 32.6 5,810<br />

Total 8.3 11.5 30.0 2.2 62.8 24,562<br />

1<br />

4<br />

xxvi • Reading and Understanding the <strong>2015</strong>-<strong>16</strong> MDHS

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