Xcell Journal: The authoritative journal for programmable ... - Xilinx
Xcell Journal: The authoritative journal for programmable ... - Xilinx
Xcell Journal: The authoritative journal for programmable ... - Xilinx
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View<br />
from the top<br />
Focusing on<br />
Programmable<br />
Technologies<br />
<strong>Xilinx</strong> clearly leads the <strong>programmable</strong> logic<br />
business; now we are expanding into<br />
other key <strong>programmable</strong> technologies.<br />
by Wim Roelandts<br />
CEO, <strong>Xilinx</strong>, Inc.<br />
Throughout the<br />
history of semiconductors,<br />
when a<br />
technology becomes<br />
<strong>programmable</strong>, it<br />
dominates. That’s<br />
why, in addition to<br />
<strong>programmable</strong><br />
logic, we have<br />
defined two key<br />
<strong>programmable</strong><br />
technologies on which we will focus: digital<br />
signal processing and embedded processing.<br />
We have the right technology and the right<br />
business model to be a major player in all of<br />
these important and fast-growing markets.<br />
Digital Signal Processing<br />
<strong>Xilinx</strong> FPGAs have long been the highest<br />
per<strong>for</strong>mance technology <strong>for</strong> building DSP<br />
designs. With our devices and software,<br />
you can build systems that are two to three<br />
orders of magnitude faster than what a dedicated<br />
DSP device can do on its own.<br />
Putting our extremely high per<strong>for</strong>mance<br />
DSP functionality next to a <strong>programmable</strong><br />
DSP allows DSP designers to develop systems<br />
with unprecedented per<strong>for</strong>mance and<br />
value. You also get many other advantages<br />
offered by FPGAs, including flexibility, fast<br />
time to market, and higher levels of system<br />
integration. <strong>The</strong>re simply is no easier,<br />
faster, or better way to develop extreme<br />
per<strong>for</strong>mance DSP designs.<br />
For example, with our new Virtex-4<br />
FPGA family, you can achieve 256<br />
GigaMACs (billions of multiple accumulates<br />
per second). We have achieved this<br />
amazing per<strong>for</strong>mance through both<br />
advanced architecture and silicon fabrication<br />
technologies.<br />
Applications <strong>for</strong> our high-per<strong>for</strong>mance<br />
DSP capabilities are growing. Broadcasting<br />
or video conferencing <strong>for</strong> high-definition<br />
television, <strong>for</strong> example, is rapidly being<br />
converted to the H.264 <strong>for</strong>mat. This standard<br />
requires a lot of processing power, as<br />
the target is to have the quality of MPEG-<br />
2 video at one-half the bit rate.<br />
Sophisticated motion compensation<br />
schemes are being used to achieve this goal.<br />
Standard video processors can per<strong>for</strong>m this<br />
6 <strong>Xcell</strong> <strong>Journal</strong> Winter 2004