Management Resources Guide

Business Development, Marketing & Sales Training
Guerrilla Marketing Bootcamp
Turbocharge Your Marketing Performance
What You Will Learn
At the completion of this 2-Day Learning Program, you will have developed an Action Plan for
your marketing that you can immediately implement. You will also have an intimate knowledge
of what works and what doesn’t: all the powerful, proven tactics distilled down into a 29-Step
plan. It will be your dynamic blueprint to maximise profits and increase customer numbers. You
will know how to take your business to the next level with speed and efficiency.
This is a structured Bootcamp and is designed for organisations of all types. In this course you
have the potential to transform how you market, compete, provide service, advertise, and sell.
You will discover that your potential is already within you and that marketing success has less to
do with budget and almost everything to do with intelligence, savvy, and action.
During the course you will be required to develop action steps, participate in role plays, engage
in strategy discussions, and ultimately immerse yourself in the learning and share with the
group. You will be video-taped and your recorded performances will be dissected and critiqued
by the course facilitator and your fellow delegates. You will then be required to retake the video
session and improve on your previous performance. All delegates will be sent a copy of Ric
Willmot’s book: Marketing Wisdom and will be required to read the book before the
commencement of the two-day training program.
This program, unlike nearly all of our other programs, does not need to be tuned or modified.
Topics:
Develop a masterful marketing mindset.
Make a commitment or stand aside.
Developing Purpose with Objectives,
Focus and Prioritisation.
Uncovering the opportunities through
intelligent research.
Target marketing: Narrowing your field.
Positioning: Maximise and capitalise on
your strengths.
Features versus benefits.
Create a fundamental value proposition.
The importance of communication.
Key Performance Indicators versus Key
Result Areas.
Willmot’s Marketing Whirlpool.
Time management.
Customer Assessment & Profiling.
Turning cold calls into warm welcomes.
Purposeful pricing strategies.
Community Involvement & Association
Membership.
Testimonials; Referrals; Customer
Service ; and Word-of-mouth.
Networking Smart for Results.
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