Management Resources Guide

GLOBAL LEARNING FOR A GLOBAL AUDIENCE
Sales and channel effectiveness: We help companies identify quick, targeted, customised
solutions as well as strategic and operational improvements to boost underperforming sales
organisations.
Marketing strategy: We help companies align their marketing strategy with overarching
business objectives; ensure marketing investments are generating highest returns and
reinforcing the brand positioning; and build a loyal customer base through branding that
cultivates a reliable, trusted image.
Customer experience: We work with companies to develop a series of positive interactions
with the customer to earn their advocacy and inform the consistent delivery of experiences to
drive top-line growth.
Loyalty: We help companies nurture advocates—loyal customers who are more profitable, and
who are active proponents of your business in good times and bad.
Go-to-market strategy: We help companies create powerful, integrated go-to-market
systems that build a bridge between a company’s strategy and the exceptional customer
experiences that are the ultimate driver of customer advocacy and loyalty.
We help companies at every stage of growth, developing custom solutions and collaborating
with all levels of the organisation.
Merger & Acquisitions
Executive Wisdom helps companies improve their
odds of successful Mergers & Acquisitions through an
integrated, battle-tested approach that links
acquisition strategy, diligence and merger integration.
Based on our analysis and experience—including
firsthand experiences of Ric Willmot while he was the
CEO of a company that acquired three other
organisations over five years—our mergers and
acquisitions experts believe that the key to successful
M&A is a repeatable model; one that companies can
return to over and over again to reap substantial
rewards.
Mergers and Acquisitions begin by building a robust capability that becomes the foundation for
the success of the model's five key steps:
Corporate strategy and acquisition strategy: Develop an articulated strategy and an
M&A plan that reinforces that strategy. Strategy is Ric Willmot's heritage; with more than 13
years of experience helping companies develop strategies, he understands the types of deals that
create value and those that don't.
Deal thesis: Invest with a thesis. Successful deals are guided by a meaningful deal thesis that is
tied to a firm's growth strategy and that spells out how the deal will add value both to the target
and acquiring company.
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