Head of Delegation Manual - Special Olympics

SOWSG ATHENS 2011 HOD Manual – 2 nd edition
Chapter 13: Marketing and Communications
13.1 Usage of the ATHENS 2011 emblem, main marks and mascot
The guidelines for the usage of the ATHENS 2011 emblem, main marks and mascot
can be found at the cd-rom which was distributed along with the HOD Manual-1 st
edition- during the HOD Seminar in Athens or at this link:
http://resources.specialolympics.org/2011-world-games-resources.aspx.
Special Olympics delegations are reminded the following:
� To clearly state the type of use of the emblem, the main marks as well as the
Mascot when they request permission of usage at the GOC
� The production quality of the object on which the emblem, the main marks as
well as the Mascot is used, should be of high standard
� To send a mock up to the GOC Communications Department (Mr Vassilis
Diamantis, v.diamantis@athens2011.org) for approval, before production.
Special Olympics programs should send the item on which they wish to apply
the Games Marks, well in advance, since the approval process might take
from 3 to 5 working days.
13.2 Official Licensed ATHENS 2011 Special Olympics Products
The logos, emblems and symbols of the Special Olympics World Summer Games
ATHENS 2011 are used for the production and distribution of the Official ATHENS
2011 Special Olympics Products.
The Official Licensed Products are decorated with the ATHENS 2011 Emblem, which is
a radiant sun, the source of life that underlines the excellence and power of the
athletes who participate in the Games.
Official Licensed Products are produced and distributed by designated Official
Licensees who have been appointed through tenders. All products are of modern
design and high quality.
The Products’ Categories are the following:
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