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ONBOARD Magazine autumn 2023

ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board. The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean. We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read. Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board.

The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean.

We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read.

Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

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THE BADGE OF<br />

EXCELLENCE<br />

The UK offers extraordinary capabilities in the superyacht sector, from the<br />

creation and refit of some of the world’s leading luxury yachts to innovative<br />

development and support the global yachting industry can trust<br />

Stephen Hills is the Commercial Director at Pendennis and<br />

the current Chairman of Superyacht UK, a British Marine<br />

trade association representing the interests of the UK<br />

superyacht industry, both at home and internationally. In providing<br />

an introduction for this feature on the UK superyacht sector, he<br />

sets out what, in his opinion, defines the UK superyacht industry.<br />

A long history<br />

In the beginning of UK yachting, King Charles II returned to<br />

England with a passion for the yachts he had seen during his<br />

exile in Holland. Familiar with the Dutch practice of canal and<br />

river boats being luxuriously fitted out, yachts became a passion<br />

for the new king. Although he was gifted the yacht Mary, Charles<br />

wanted better.<br />

English diarist Samuel Pepys wrote on 8 November 1660, that<br />

Mary “… Is one of the finest things that I ever saw for neatness<br />

and room in so small a vessel” and on the King’s command a<br />

new yacht was commissioned, the designers and builders of<br />

which had to surpass Mary and had to do so as a matter of<br />

honour and national pride.<br />

That yacht became Katherine, the first British designed and<br />

built luxury yacht which started the UK’s voyage as luxury yacht<br />

builders with companies like Camper and Nicholson enjoying a<br />

prewar golden era building Icons such as MY Marala Malahne,<br />

the restoration of which by Pendennis won this year’s Boat<br />

International refit award.<br />

The British superyacht industry has often gone about its work<br />

quietly but expertly. This expertise and willingness to collaborate<br />

with colleagues around the world offers quality products and<br />

great design on an international scale.<br />

People, training and development<br />

Firstly, the UK’s superyacht offering is fuelled by people who share<br />

a passion for excellence in customer service. We listen, adapt and<br />

respond, always seeking the best solution for our customers. This<br />

capability has been grown from great educational<br />

establishments and fuelled by companies who actively<br />

invest in their teams through great apprenticeship<br />

and professional development schemes.<br />

For example, the Solent University degree programmes<br />

in Yacht and Power Craft Design sees their former<br />

students working at superyacht naval<br />

architectural offices and superyacht<br />

builders across the world and training<br />

SUPERYACHT UK IS<br />

establishments like the UKSA have an<br />

international reputation as a go to A UNIQUE MEMBERSHIP<br />

for superyacht crew development.<br />

ONLY ASSOCIATION. THE<br />

Design<br />

MISSION IS TO REPRESENT<br />

Jon Bannenberg has often been<br />

described as being the father of THE INTERESTS OF THE UK<br />

modern superyacht design and<br />

SUPERYACHT INDUSTRY<br />

the UK is home to generations of<br />

designers that have been inspired or<br />

BOTH AT HOME AND<br />

trained directly or indirectly by him.<br />

INTERNATIONALLY<br />

Within a relatively small radius of<br />

London there is an incredibly long list of<br />

internationally acclaimed designers and if I<br />

listed only half a dozen multi award winning names<br />

I would run the risk of offending numerous others of the same<br />

calibre who I have not named. In short if anyone is looking for<br />

superyacht design input, their search should start in the UK<br />

which is an unrivalled centre for superyacht design excellence,<br />

whether it is interior or exterior styling or indeed yachting naval<br />

architecture.<br />

Great business and brands<br />

The large UK superyacht builders represented by companies<br />

like Sunseeker, Oyster, Princess, and Pendennis collectively offer<br />

quality not quantity combined with fantastic innovation as ably<br />

demonstrated with the Princess X Class range which tore up<br />

134 | AUTUMN <strong>2023</strong> | <strong>ONBOARD</strong>

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