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ONBOARD Magazine autumn 2023

ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board. The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean. We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read. Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board.

The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean.

We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read.

Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

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THE BEST<br />

OF BRITISH<br />

Frances and Michael Howorth look at the<br />

yachting industry in the United Kingdom<br />

before Bannenberg first coined it, the<br />

word to describe what we now know as<br />

a superyacht, was always referred to as<br />

a ‘gentleman’s yacht’. Most of those had<br />

been built by Camper and Nicholsons in<br />

Gosport who were back then considered<br />

to be the world’s leading yacht builder.<br />

Dickie Bannenberg, co-founder of<br />

Bannenberg and Rowell and son of Jon,<br />

takes up the story explaining how his father<br />

laid the foundations for the superyacht<br />

industry as it is now. “Australians: overegoed,<br />

over-successful and over here. So<br />

screamed the headline of W <strong>Magazine</strong> in<br />

December 1987. Clive James and Nigel<br />

Dempster were briefly name-checked,<br />

but it was my father who had the main<br />

coverage, chronicling – albeit briefly – his<br />

career since leaving Australia.”<br />

“Many workers up to foreman-level middlemanagers<br />

were relatively untrained and<br />

untutored. They had trouble embracing the<br />

assertive Australia, wearing his sharp London<br />

clothes, and enjoying his client’s patronage<br />

and support. Many at Campers thought<br />

him a wretched person who demanded the<br />

impossible, though, meeting by meeting,<br />

Bannenberg gradually won their respect.”<br />

Dickie Bannenberg - Bannenberg & Rowell, continuing the vision of the<br />

founder Jon Bannenberg - ‘The father of modern yacht design’<br />

Very few will argue that, when it<br />

The global recreational boating market<br />

comes to crewing, insuring, and<br />

was valued at £23.0 billion in 2019, and is<br />

designing superyachts, Britain lies<br />

projected to reach £27.6 billion by 2027,<br />

at the fore. Just about every superyacht<br />

registering a Compound Annual Growth<br />

built today, is constructed to regulatory<br />

Rate (CAGR) of 5.1% from 2020 to 2027.<br />

specifications laid out by the Maritime Coast<br />

The good news is that Britain is hanging<br />

Guard Agency, an executive agency that<br />

on in there. The UK’s leisure, superyacht<br />

is responsible for implementing British<br />

and small marine commercial industry was<br />

and international maritime law and safety<br />

estimated to generate £2.9bn in revenue<br />

policy. Certificates of competency issued<br />

in the year 2021 to 2022 and employed<br />

to superyacht crew stem from standards<br />

about 30,000+ people. New companies<br />

set and created in Britain. Germany build<br />

are being formed and shipyards created,<br />

the biggest superyachts with the Dutch<br />

the future of British boating is looking rosy.<br />

coming a close second, and the Italians<br />

claiming responsibility for 40% of the<br />

Britain has always had one of the most<br />

global fleet of yachts over 24m, but it is<br />

important roles within what we call the<br />

expertise that makes Britain a global hub<br />

superyacht industry. Even the word<br />

for the industry.<br />

superyacht is a British invention! Because<br />

Some forty years later, after his death, an<br />

infographic was published showing Jon as<br />

the centre of the yachting universe in the<br />

UK, with orbiting design studio planets of<br />

various degrees of separation, the majority<br />

of which owe their existence to people who<br />

once worked for him. There are a cluster<br />

still in SW London – though none a scale<br />

rule away from the King’s Road as Jon’s<br />

studio was for over 30 years. And another<br />

grouping down on the south coast, not many<br />

miles away from where Jon’s first project<br />

was first delivered. The original Bannenberg<br />

studio hatched some very smart minds in<br />

the British superyacht industry. Some of<br />

them are still around today leaving their<br />

own individual great British stamp on the<br />

design world.<br />

Among them, Tim Heywood. He told us, “I<br />

have been a member of the British yacht<br />

industry for over 50 years now and it is time<br />

I hung up my pencil, but as always, I am<br />

driven by my clients, often, driven to building<br />

yards abroad! I have worked in a couple of<br />

yacht building yards in England, Brooke<br />

Marine, building Stefaren now Maridome.<br />

I worked with Camper & Nicholson, on<br />

Stilvi, but most of my projects have been<br />

in Germany, the Netherlands, Italy, France,<br />

the USA, and Australia. Currently, this is<br />

where the work lies.”<br />

136 | AUTUMN <strong>2023</strong> | <strong>ONBOARD</strong>

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